Back in 2009, Fernando Labastida noticed there was a crop of new, talented technology consulting companies from Latin America offering their services to the U.S. market who couldn’t figure out how to sell their services effectively. This scarcity led to the foundation of Nearshore Marketing. Fernando started blogging in Spanish from his website, latinitmarketing.com, providing free advice to software companies, outsourcers and consulting firms from Mexico all the way to Tierra del Fuego, on the best ways to penetrate the largest, most difficult market in the world. And it was through blogging that he attracted his first customers: Definity First, Infolink, Making Sense, NEORIS, and Softtek.

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In this episode you'll learn:

[1:22] What do you mean by Nearshore outsourcing?
[2:44] What are the most common thing that Latin American companies are getting wrong
[6:25] The Most important tactic of breaking into America
[9:05] The tactile marketing approach
[10:40] How’d Fernando’s journey begin?
[14:00] What turned Fernando off from cold-calling
[16:05] The pivot from cold-calling to blogging
[17:40] What happened after the Great Recession
[20:10] What type of content doesn’t work?
[21:40] Getting back to Cold outreach
[24:25] How they found the commonality for potential clients before Google or LinkedIn
[26:55] A cold call by Fernando & a cold email by Alex
[29:10] The sweet-spot between Content & Cold outreach.

Links mentioned:
NearshoreMarketing.com
Connect with Fernando on LinkedIn (https://www.linkedin.com/in/flabastida/)

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