EP. 44 - How To Avoid Sales Enablement Becoming the "Fixer Of Broken Things"
EP. 44 - How To Avoid Sales Enablement Becoming the "Fixer Of Broken Things"
EP. 44 - How To Avoid Sales Enablement Becoming the "Fixer Of Broken Things"
This episode I speak with Ed Ross, Founder & CEO of Michigan & Manchester Consulting. His firm takes science-backed methodology helps organizations implement customized onboarding, skill development and reinforcement strategies that lead to increased revenue and market share. They worked with companies such as Olympus, ThermoFisher, Siemens, Philips, and more.
In our conversation we discuss:
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What value Sales Enablement provides today’s B2B organization
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Where the majority of companies are getting it wrong when it comes to their established sales process
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How to ensure Sales Enablement doesn’t become the “fixer of broken things”
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The key benefits that Sales Enablement can offer the marketing team
Additional Resources:
Engage with Ed on LinkedIn and Twitter
Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
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From The Podcast
The Alignment Podcast
Welcome to The Alignment Podcast! This platform is dedicated to having thought-provoking conversations that will help B2B CEOs and Executives better align Sales and Marketing to drive revenue. We will have subject matter experts help us focus on effective strategies that leaders can implement into the organization. Guests come from very diverse backgrounds to give a variety of different perspectives (i.e. sales, marketing, psychology, digital transformation, AI and more). I hope you will listen in and share with colleagues that might benefit from these types of conversations. Now let's talk about how we can..... "Create Togetherness"!Join Podchaser to...
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