This episode I speak with Andy Paul - a founder, author, speaker, and sales acceleration strategist that has significant experience working with B2B organizations focused on growth. His latest venture, The Sales House, is the only all-in-one sales education community for the modern B2B seller.

In our conversation we discuss:

• B2B has not changed as much as we all think that it has

• Is it possible to automate the process of building trust?

• How salespeople should be using customer personas to connect with buyers

• How leaders should adjust their perspective on pipeline coverage and close rates

• The assumptions sales and marketing both make about buyers that make closing deals more difficult

Additional Resources:

The Sales House (Andy’s company)

Engage with Andy on LinkedIn and Twitter

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
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