Since the age of seven, the flight of the arrow has always been a guiding light in Joel's journey.

Each arrow's trajectory, from bowstring to target, mirrors the life path he's walked. With every shot, he mastered not just the bow, but also the intricacies of focus, determination, and inner balance. Archery became more than a sport; it was his first classroom in understanding the mind's power.

As a father to Bodie Turner, world champion Archer, Joel's influence extended beyond mere guidance. Every moment became a lesson in discipline, perseverance, and integrity. He's not only the mentor to one of the world's finest archers but also a beacon of the values he holds dear. His role as a father reminds all that life's true teachings often come outside traditional classrooms.

After years of being a S.W.A.T Sniper Team Leader, Joel was thrust into the intense crucible of a life-changing hostage rescue.

For him, this was the ultimate moment of truth,  a moment that etched itself deep into his psyche. This stark life and death reality scared him onto a path of research and experimentation. It was more than just an act; it was an affirmation that verified the vital importance of the mental game. From this point on, Joel wasn't just mastering physical tactics; he was on a quest to teach others. 

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