The Asia-Pacific Communications Index is conducted annually by the Asia-Pacific Association of Communication Directors (APACD) in conjunction with Ruder Finn Asia, and polls more than 120 senior in-house communications executives (including APACD members) across the region. In this episode APACD board member Sylvia Evans and Ruder Finn Asia EVP Charles Lankester join PRovoke Media editor-in-chief to discuss some of the key findings, including the elevated value of the communications function, measurement/evaluation challenges, job satisfaction, and the need for external agency support.