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Liver King's been busted for something that we all knew all along. It's not that he's been taking PED's that's the controversy - it's the idea that he lied about it in order to profit financially from his "larger than life" public image. 

In his recent public apology, he claimed that his increase in popularity in the social media/online sphere did not bolster his profits with his supplement companies, etc...  

Naudi Aguilar, founder of Functional Patterns issued a challenge to Brian Johnson (Liver King) to release and disclose his P&L (profits and loss) statements to prove unequivocally that he's telling the truth, and not just trading one lie for another. He also makes some great points about how within the fitness industry, people duping gullible consumers is not a new act, and has been going on for ages (and isn't showing signs of slowing down).  

 We break it down in philosophical, ethical, political, and economic terms, offer our perspective on the ethics, and react live to the video where Naudi issued his challenge to Liver King... let us know your thoughts!  

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