Change is hard, no matter how you look at it. Accepting change and working through it are essential to sustaining and growing your association, however. On this episode of The Association Adviser Podcast, we welcome Jennifer Spear, a facilitator, trainer, and un-consultant on this episode to talk about change. The past year has forced everyone to deal with some level of change, but the end of the pandemic won't signal the end of change forever. As associations like yours grow, adapt to new circumstances and refine their missions, change will always be a constant.

Jennifer works with organizations to help them think creatively, solve problems and plan strategically. Her consultancy, Unscripted, helps organizations accept the offer of change. We spoke with her about how to become more resilient and accepting of change, and how to work unscripted, especially during a time when we're all going through so many changes. She offers great advice about overcoming obstacles to changes as well as plowing through change fatigue in order to stay afloat and thrive. You're going to find this episode very useful no matter your association role or goals!

Before or after you listen to this episode, take the 2021 Association Communications Benchmarking Survey. This comprehensive study defines member communications best practices for associations of all sizes. It's possible because of professionals like you who give 30 minutes of your time to improve the practice of member communcations for all.

Give us your input to shape the report into an insightful and relevant resource for the entire association community. The survey is open through April 30, 2021. Participants who complete the survey will be entered for a chance to win one of 25 $100 Amazon gift cards when the survey closes. Access the survey today!

One more thing: The next Digital Summit at Home virtual conference is April 27-29, 2021. This is for all you association marketers—and for the association professionals who don't have "marketer" on your resume but wear that hat anyway. Hear keynote speeches from author Priya Parker, David Shing, and Robb Lee of ASAE. There will be more than 35 sessions across 3 days, and workshops about content marketing, member engagement, email marketing, lead generation, revenue strategies, diveristy and inclusion, and more. Snag your ticket at here! Groups of 3 or more get a $50 discount, even if that group isn't at the same organization! So tap your marketing friends to join you for 3 days of interactive learning. Go to digitalsummit.com and register for Digital Summit at Home for Associations, April 27-29, 2021.