Association Adviser welcomes Tamsen Webster of The Red Thread® to this episode! Tamsen helps organizations to help people find, build, and tell stories of their ideas. She combined 20 years in brand and message strategy with four years as a TEDx Executive Producer to create The Red Thread™, a simple way to change how people see and what they do as a result.

The Red Thread™ is the connection between a question and the answer. It's how you get others to care about your association's story. This could mean how you get members to join, and how you want them to engage with your association once they've joined. Weaving your Red Thread is about doing the work to know where your members are, to build THEIR case for joining and staying involved, and for creating a sense of pride in being a member of your association and industry.

Tamsen taught us that people want to believe they're smart, capable, and good. You'll want to listen to how she explains "letting others have your way" when it comes to disagreements and opposing viewpoints.

Learn more about The Red Thread at https://tamsenwebster.com/. 

Find her free Red Thread assessment for your association here: https://tamsenwebster.com/how-big-is-your-big-idea/

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Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor's resources for improving your member engagement and non-dues revenue at www.naylor.com.