The Association Podcast welcomes Wes Trochlil back to the show for a great conversation about holes in the association market. In part 2 of this conversation, we discuss the integration and fundraising challenges associations have. We look at difficulties in justifying investments in expensive technology for small fundraising efforts, the risks of straying from an association's mission, and the importance of integrating systems for efficient data management. We also get into topics such as credentialing, certifications, ecommerce, membership engines, and communication tools within associations.