The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode Jon Birdsong sits down Founder and CEO of The Illuminarium, Alan Greenberg.
Alan is a serial entrepreneur who has started companies in media, healthcare, education, travel, and technology. The Illuminarium is all about democratizing human experiences and just opened the first of several locations last month right off the Beltline. Before this latest venture, Alan co-Founded Avenues: The World School, sold a healthcare media company to WebMD, and was Publisher of Esquire Magazine. In today’s episode, Alan shares principles around starting successful businesses, what it was like being a publisher in the Mad Men era of advertising, sales strategies, and much more.
The Atlanta Story is put together by the folks at Atlanta Ventures -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our Studio with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields.
In this episode, we discuss…
Resources discussed in this episode:
Illuminarium:
https://atlantajewishtimes.timesofisrael.com/greenberg-launches-flagship-illuminarium/
Avenues:
https://www.nytimes.com/2011/07/10/nyregion/the-best-school-75-million-can-buy.html
WebMD Acquisition / Medcast:
https://www.nytimes.com/1999/07/01/business/healtheon-and-webmd-plan-to-buy-news-service.html
https://www.wsj.com/articles/SB930832927560385683
https://www.bizjournals.com/atlanta/stories/1999/03/22/story6.html
Esquire: https://www.nytimes.com/1986/11/20/business/advertising-esquire-s-revivifier-moves-on.html
How you can get involved:
Visit atlantaventures.com/studio if you’re interested in learning more about Atlanta Ventures and the Studio.
Where you can find us:
Website: www.atlstory.com
Twitter: @theatlantastory
Instagram: @theatlantastory
YouTube: Here
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