In this episode of the Auction Advocate, host Erin Shipps, director of marketing and communications for the National Auctioneers Association, and co-host Kora Cameron, content developer for the NAA, sit down with LinkedIn Makeover pioneer Donna Serdula. Much to our surprise (not Kora's), LinkedIn has evolved into an essential tool for marketing, networking and professional growth, and you need to make sure you're doing it right. Listen now for Donna's quick tips and deep dives into the value of this platform.

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