In this episode of the podcast, host Moby welcomes guest Dr. Sonny to discuss the challenges of starting a fee-for-service dental practice and how to market and grow such a practice. They address the fear that many dentists have about potential patients asking if they accept insurance and how to handle that question effectively.

Dr. Sonny emphasizes the importance of clarifying the insurance situation when potential patients inquire. He explains that if a practice is not in-network with insurance companies, it means they are not listed in the publications sent by insurance companies to their subscribers. Therefore, if someone is calling the office, they likely found the practice through other means. Dr. Sonny suggests explaining to patients that while the practice does not have contracts or agreements with insurance companies, they do accept insurance as a form of payment for services rendered, but it may not cover the entire bill.

They also discuss the challenge of managing a fee-for-service practice alongside an insurance-based practice. Dr. Sonny highlights the ethical considerations and the importance of delivering the same quality of care to all patients, regardless of their payment method. He believes that committing to a specific model, whether fee-for-service or insurance-based, provides clarity and consistency for both the practice and the patients.

The conversation touches on the mindset required for transitioning to a fee-for-service model and the need for effective marketing strategies. Dr. Sonny emphasizes the importance of customer service and the role it plays in attracting and retaining patients. He encourages dentists to communicate the benefits of maintaining a healthy mouth, addressing problems such as bad breath, aesthetics, and overall well-being. Additionally, Dr. Sonny suggests that organized dentistry should play a role in educating the public about the importance of regular dental care.

Overall, the discussion revolves around the need for dentists to be intentional in their approach, choose a model that aligns with their values, deliver high-quality care, and effectively communicate the benefits of their services to potential patients.