I want to introduce you to our guest today, Anna Kostroun, CMO and NewRocket. As soon as Anna and I jumped on a call, we instantly connected.

She started her career in marketing at Dell, a company I was also at. After leaving Dell serving in CMO operations, she moved on to another Austin tech powerhouse, Rackspace, where she served in Field Marketing and as Head of Performance Marketing.

In this episode, we talk about the nuances of marketing, what really goes into marketing strategy, and the challenges of business marketing must overcome today. Enjoy.