Timestamps:

00:00:00 Intro

00:00:50 Start

00:01:58 What is good content?

00:05:30 Showcasing your product?

00:08:50 How to analyze what is going good and bad?

00:14:25 What should you talk about?

00:18:09 How to become comfortable in front of the camera?

00:21:01 Learning how to record yourself

00:23:15 Recording and uploading

00:25:50 How often should you post?

00:29:26 Post scheduling & The algorithm

00:32:35 Thoughts on social media platforms

00:34:56 Youtube as a social media platform?

00:36:50 What platform to post on?

00:37:40 A hunch on where things are going (Substack)

00:41:42 Thoughts on podcasts

00:41:42 Uponor case

00:44:10 Favourite metric?

00:47:15 Podcast & Strategy00:51:55 Outro

Find Tanja Törnroos on Linkedin: https://www.linkedin.com/in/tanjatorn...

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