A very common mistake that people tend to make when creating a marketing plan is that they fail to do this one simple thing, which can often derail one's confidence and have them thinking that marketing is harder than it needs to be. There are three critical things you need to remember - Message, Market and Media. Check out this episode where I provide a simple explanation of how to connect the three so you can have the best chance of succeeding and running a profitable marketing campaign. If you like this episode, be sure to subscribe to The Authority Report Podcast so you never miss out on another authority marketing tip, again.