In this episode of the B2B Brand180 podcast, Linda interviews Alessandro Bogliari, Co-Founder and CEO of The Influencer Marketing Factory. Alessandro discusses the value of influencer marketing. Alessandro also addresses common misconceptions of influencer marketing, the significance of a data-driven approach, and the benefits of long-term partnerships with influencers. 

Tune in to discover how brands can effectively leverage influencer marketing to build trust and drive growth in today's digital landscape.

02:59 Influencer Marketing Basics

05:51 B2B vs. B2C: Navigating Influencer Marketing

12:39 Success Stories and the Power of Authenticity

15:27 Building Strong Influencer-Brand Relationships

17:35 Global Growth Strategies for Influencer Marketing

20:00 Analyzing Success in Influencer Marketing Campaigns

21:43 Overcoming Challenges and Embracing Continuous Learning

23:35 Closing Remarks and Contact Information

More on Alessandro:
https://theinfluencermarketingfactory.com/
https://www.linkedin.com/in/alessandrobogliari

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/

Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency

YouTube Channel: https://www.youtube.com/@mill.agency/

Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/