Welcome to Part 4 and the final step of The Ultimate Trade Show Timeline. The event is almost here and there are just a few more things to do in order to ensure ROI from your time and investment at this trade show.

This episode is critical because it focuses on how to deliver results through strategically planning for your trade show before it even begins.

You are probably plagued with the question of how to attract leads during a trade show and more importantly how to follow up and close those leads after the show is over and you are back at your desk. In today's episode we're continuing to go over The Ultimate Trade Show Timeline and we're up to step 4 which is all about implementing the final critical steps needed for your trade show success.