The most important thing to remember is at the end of the day you are going to the trade show to grow the business. That fact can be overlooked frequently with all the chaos and hoopla that goes into attending, exhibiting or participating in a trade show but never lose site of the fact.

Today we are going to address how to get qualified leads from a trade show. Here are the steps you need to take:

1) Plan in advance. Strategy can't happen at the last minute.

2) Know your goals. You can't aim and take the shot if you don't know what you are trying to hit!

3) Offer incredible irresistible value. We aren't selling, we're helping.

4) Capture the right information. 

5) Do something with the leads immediately!