Trade shows are a huge investment of time, money and resources not just for the person planning it but for the entire team and even company wide. Planning and prepping for your next trade show can dominate the company and throw everyone into a state of chaos and overwhelm.

It doesn’t have to be that way. We’ve devised a method of planning for your next trade show that will not only take you step by step through what needs to be done but it will ensure that you are staying focused on what actually matters. It will help you to pull off a more successful show that will drive ROI. Who wouldn’t want that?

Today’s podcast episode takes you through step 1 of The Ultimate Trade Show Timeline.

Step 1: Review

• Stage 1: Set Annual Budget & Review

• Stage 2: How to Pick a Show

• Stage 3: Why you need to set measurable goals

• Stage 4: Prioritizing trade show ROI