Sales training plays a key role in the success of any business.

It equips sales professionals with the necessary skills and knowledge to effectively engage with customers and close deals.

If you're one of them, you've probably gone through sales training programs that start strong, but within weeks or months, they often lose momentum and fail to produce measurable results.

Therefore, we were wondering:

Why do some sales training initiatives programs fail while others deliver amazing results?

To help us with this today, we have PJ Nisbet, Managing Director of Nisbet Associates and Managing Partner EMEA at ValueSelling Associates.