I used to just write sales copy without much thought, but that was a bad wrong idea. I have since learn a bunch from coaches, masterminds, and focus groups. Sales copywriting is an art that has many components to it. It starts with agitating the desire or pain of the viewed. Do they have that pain are are they willing to learn more to take action to solve it? It has to list benefits (most people focus on the features). You have to show proof of concept and built trust with testimonials of successful users of this product, service, or system. and finally you have to show the value that you are providing. In this episode, we will explore that and so much more.