People who know me know that I like acronyms. BACON is an acronym for Building Authentic Connections Online Marketing.Politics is a touchy subject, but it's been interesting how messages have evolved over the years to maximize the medium of the day (radio, TV, social media).The one key factor has been collecting and utilizing data, but the way that data is updated and verified is very old school. The real way to maximize it is door-to-door and face-to-face. That is hard for us to do right now, but you don't want to start the year out behind the curve.This is not the time of the year to be just planning. You have to be working hard to get your messages out to your audiences now. Marketing Your A.S.S. Off is a process that contains three main sections:

AwarenessSystemStrategy

In this episode, we will discuss why starting in January of next year... is gonna be too late to start Marketing You A.S.S.Off!