Craig Lowder, author of Smooth Selling Forever, is a sales-effectiveness expert with a thirty-year track record of helping owners of small and mid-size companies achieve their sales goals. He is the president of MainSpring Sales Group, which assists businesses in need of a strategic sales leader on a part-time contract or project basis to develop and execute a sales strategy, develop sales process and performance management systems, and ensure sales execution. Craig has worked with over sixty companies and increased first-year annual sales from 21 to 142 percent.He speaks extensively on the topics “Smooth Selling Forever”. “Your Sales Should Run Like Clockwork” and “Is Virtual Selling Really New & Is It Here To Stay?” for many groups and associations such as Vistage International, the world’s largest CEO peer-to-peer association, and the Turnaround Management Association (TMA). Craig has also been featured at Entrepreneurial Operating System (EOS) group events.

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