Social Media is a Hangry Beast (hungry and angry). It loves to be fed a steady diet of content if it's going to be your friend and work for you. There are two kinds of content - OPC (other people's content), and your original content. OPC helps you build credibility by association. If you find great articles that feeds your audience what they want or need to know, then you become top of mind. Original content is best because you can lead people back to your website where you can capture data, and hopefully their information to generate sales. In this podcast, we will dig deeper into these concepts and content curation can work for you.