Today on The Barcode Podcast, we welcome guest Carrie Lumb-Dewey, who has decades of experience in CPG. Carrie walks us through her background in tax accounting, her position at Clorox, and her first few jobs after moving to Austin, Texas to raise her family before joining the team at Stubb's, where she headed up the marketing department, creating strategies that revolved around the customer - and what happened when she and her team learned that the Stubb’s consumer was not who they expected.

Ben and Carrie also talk through the changing social media atmosphere, dive deep into the learning experience of McCormick’s acquisition of Stubb’s and Carrie offers a few pieces of advice to early-stage founders.

Transcript available at https://barcodestartup.com/podcast