Entrepreneurship starts with a problem to be solved. We often think that a product needs to be created to solve that problem, but that is not always the case.

In Jessica Honegger's case, her company when she invited women into her home to create a marketplace for talented artisans in Uganda as she and her husband were raising money to grow their family through adoption. Jessica continued gathering women together to buy these beautiful handmade goods, and the business took off. Today, Noonday Collection creates economic opportunity for over 4,000 artisans living in vulnerable communities around the world - partnering with over 2000 social entrepreneurs across the US, who are able to earn an income and make an impact.  

Listen in as Ben and Jessica discuss the challenges of growing a business in the US while partnering with their artisans overseas, the power of an integrated mission in growing your brand, how leaning into your strengths as you courageously address your weaknesses can help you grow, and how partnering with like-valued people is the best way to win in the marketplace.