Our guest today on The Barcode Podcast is Serenity Carr, co-founder, and CEO of Serenity Kids – a company that makes and sells paleo food for babies 6 months and up. In today's episode, like always, we take a sneak peek behind the curtain. We learn how this new mom built her consumer-packaged goods startup into the big brand it is today. She isn't afraid to tell the messy stories about panic and fear because ultimately it led her to this point in her journey.

Serenity started her career in corporate America. She worked for John Deere in Iowa for a spell in her younger years. Later she transitioned to working for Dell. She didn't find passion in either of the products offered by these companies and just yearned for something more. She was later looking in the baby food section for a paleo option and was surprised not to find any. She started doing the research and having some conversations before realizing her calling in life; she needed to introduce the first company that sells a line of paleo baby food. But it wasn't as easy a journey as you'd expect. Show notes and links at https://barcodestartup.com/podcast