In an omnichannel world, almost every brand will work with a major wholesale distributor at some point. On this episode, we’re sharing a recording from a live event we held earlier this year featuring Suman Lawrence of United Natural Foods, the US' largest natural grocery distributor. Suman runs the UNFI Next program for the Southwest region of the country, so she specializes in on-boarding early-stage brands and mentoring them toward success. Your distribution partnerships are among the most important in your business; and there is a lot of information packed into this episode, but Suman shares some really great, specific advice on how you can get this relationship off on the right foot.