We tell our kids the magic word is "please".

However, "please" won't get you very far in business.

There's a different magic word you want to use if you want those gaps in your appointment book to be a thing of the past.

Because, once you hear it . . . and understand the power and science behind it, it will get you more bookings whether you like it or not.

What's the "business" magic word?

Listen to the episode, and I will reveal all.