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October 4th, 2015 was the 9th Annual Farm Crawl, and the 5th that our farm has been a part of. This is an amazing event that was begun by some farmer friends of ours in the area and we have been blessed to be a part of it's growing future! Each year after the Farm Crawl we try to decompress a little bit and then look back at the event to see what needs to change or what we can do better. One thing I know for sure though is that on-farm events are a great thing no matter how big or small they are. With that in mind I thought it would be beneficial to share my take-aways from the day and what we think is important for an event. Farm Crawl 2015 Take-Aways:
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- You need help: Don't try to handle that on-farm event alone, even if it is a small one. It is important to have some help so that you can share the story of the farm and make as many connections as possible.
- Have plenty to do: I'm not talking about the farmers, of course they have plenty to do, but rather I'm talking about having something to engage the people visiting the farm so that they feel a connection to the farm.
- Make sales easy: If you have people on the farm you should be able to sell them something (and make it as quick and easy as possible). Not just because of the income, but rather because if they are making a connection to the farm then you probably want them to have a connection with your product!
- Have flyers and information for people to take home: This is pretty self-explanatory. Have something that quickly shares your story and how people can purchase products from your farm.
- Share as much as you can: One of the main reasons that we farm the way we do is because we think that it is important for people to have a connection with their farmer and the farm. So, share as much of the farm as possible when the people come visit.
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