"Where we used to talk about design in the early days of the agency, we've pivoted to the design rationale -- the why behind it and the process of getting to the 'why' so we understand who we're creating these digital products for and understanding our clients' audiences." -- Aaron Sines, VP, Business Development, on the Big Drop Inc. value proposition. 

Hear about Big Drop Inc's origins and path to progress, and biz dev head Aaron Sines' own path to the agency. But even more important than history, hear their forward-thinking perspective and:

• How agencies need to offer a holistic approach to strategy and design....what brands (and agency teams) need to consider in the era of a pandemic...and 
• How Optimum and Northwell embody "best practices" as receptive agency clients, and some of the tactics implemented for them by Big Drop as a result;
• Allocating budgets differently for B2B vs B2C and why Aaron thinks flexibility is an essential mindset;
• What's the single best thing a recent college-grad can do to break into the advertising world;
• The Big News from Big Drop on a client that could "raise the bar" in the digital marketing world for the financial industry!

And along the way, hear some of the personal about Aaron (like the "small menagerie" he's running in his small New York City apartment)...as well as his "professional" recommendations for favorite productivity tools. 

In the next episodes? We’ll talk about everything from the connected workspace to what you need to know about SEO…

Please subscribe so you don’t miss a drop of know-how -- or the drop on what’s working and what’s new in the digital marketing space!

Got a question to get answered in a future episode, or a topic you’d like discussed -- or even if you’re ready to future-proof your business with some Big Drop help? Please email us at [email protected].

Follow Big Drop on Social Media:

LinkedIn

Facebook @bigdropcompany

Twitter @BigDropInc

Instagram @bigdropinc

The Big Mic Drop Buzzsprout

 Host: E.B. Moss