A new experience at LEGOLAND California Resort allows guests to build their own Ferrari (with help from their own personal pit crew), race it on one of three obstacle-filled tracks, and create a custom, digital version of their fancy new car. The experience is an adrenaline rush for kids, and just one more example of how the brand brings experiential learning to life. On this episode of The Big REthink, as part of our audio visual experience series, LEGOLAND director of entertainment, Jeremy Pancoast, joins host Susan Campbell to talk about how LEGOLAND parks embrace technology and immersion to encourage exploration.