At Give Kids the World Village, a nonprofit “storybook resort” in Orlando, Florida, critically ill children and their families can escape from shared emotional weight thanks to a number of meaningful, immersive experiences, many of which are technologically driven. On this episode of The Big REthink, Ian Cole, chief innovation officer, joins host Susan Campbell to discuss how technology is used to bring experiential storytelling to life for the Village’s guests. He also explains how automation is used to streamline behind-the-scenes operations, allowing resort staff to fully focus on guests.