Each year for two nights in September, downtown Binghamton, NY, transforms from a business district into a wonderland of immersive storytelling, projection mapping, and magic under the stars. The annual LUMA festival kicked off in 2015 and has since become a focal point for the city, attracting thousands of locals and tourists to take in the experience. On this episode of The Big REthink, LUMA founders Tice Lerner and Joshua Bernard Ludzki join host Susan Campbell to discuss what inspired the festival, the hurdles and triumphs of producing a grassroots event, and the power of art and technology to build community.