Our guest on this week's episode of The Biz Connection Radio Show is Jeff Pederson of Pedal Down Promotions

Jeff returns to the show to talk with co-hosts Jim Rosetti and Ron Nielsen about what prompted him to open his own public relations, promotions and marketing firm after working as a newspaper journalist for over two decades. Jeff shares why a diversified public relations plan is a vital element for today's small businesses. He also relates how starting and building his business has required patience and persistence, as well as the ability to "plant seeds" in the minds of prospective clients when building a strong referral network. If you would like to learn more about how to get move your business out of neutral and into the fast lane, tune in to this week's show to get up to full speed.