•  This executive coach says it’s time to change

•  “Shockingly, we took some approaches to leader development … right out of OSHA training”

 (Total Record Time is 22:42)

(LAGUNA HILLS, Calif.) -- Stop wasting your money on traditional executive coaching.  That radical thought is expressed by a veteran executive coach, Lori Mazan, who has coached some of the nation’s top business leaders over the last 25+ years.

Traditional coaching works perhaps 10 percent of the time, researchers say.

“[T]he skills and capabilities developed don’t get applied on the job. This challenges the very foundation of executive education, but it is not surprising,” write Mihnea Moldoveanu, a professor at the University of Toronto, and Harvard Business School Professor Das Narayandas in a recent edition of the Harvard Business Review. 

Ms. Mazan agrees. “Shockingly, we took some approaches to leader development in the past that came right out of OSHA training,” she says. “That’s been shown … to only have about a 10 percent return.”

She says another big change over the years has been time.

“One of the big changes has been the length of time you have to develop leaders,” says Ms. Mazan.  “In the last century, people stayed at their organizations a long time. Now, even leaders stay at their organizations less than five years.”

Lori Mazan explains what’s wrong with traditional executive coaching and talks about how it should be in this episode of Bizgnus Interviews.

Lori Mazan is co-founder, president, and chief coaching officer of Sounding Board, Inc., which she says offers “a tech-driven, human-centric approach” to leadership development. 

Ms. Mazan packages her strategies in her new book, Leadership Revolution: The Future of Developing Dynamic Leaders (Wiley; October 2023). 

For more information:  SoundingBoardInc.com