0:01

What is going on with Scooter

0:04

or bron and as social media dead?

0:06

You're listening to what

0:09

biz Tape.

0:21

Welcome to the biz Tape. You're all Things

0:23

Music, business and media podcast. I'm

0:25

your host, Colin McKay with my lovely

0:28

co host Coast to Coast Joseph Wizileski

0:31

joining me again.

0:32

Thank you, thank you, hold your applause.

0:34

I'm here. All is well. I've

0:37

actually gotten a full night sleep.

0:39

I was about to be like the way you're talking, I'm about

0:41

to be like, blink twice if you need help,

0:43

but I'm like, I can't even see you if you're blinking.

0:46

So yeah, it's actually I'm in a

0:48

hostage situation. But you can never miss

0:50

the podcast. We have to come

0:53

on the podcast every week.

0:56

The hostage.

0:57

You're saying that out loud, it

0:59

sounds that's not

1:01

great, but

1:06

but you know what, we're gonna keep going with it.

1:09

Let's just keep going, Colin.

1:11

How is your how's your week going? What's

1:14

new with you?

1:15

Oh?

1:15

Man, very busy. Everything's on fire.

1:18

Everything's also getting a new round of gear.

1:20

You know how it is.

1:22

But hell, yeah nothing.

1:23

People always think that summertime is like the

1:26

slow time, but it's

1:28

always horrible.

1:29

Well, we in my

1:32

side, on the live side, like there's actually

1:34

a running joke in my business now

1:36

where especially like among

1:39

the people I work with day to day, where there

1:41

used to be a slow season and there's not

1:43

a slow season anymore, like ever since

1:45

the pandemic. And I've said it on the show, like

1:47

literally we used to have like summer

1:49

and then fall was like kind of you

1:51

know, like you know, active,

1:54

and then like winter like late

1:56

November, late like or early

1:59

December, they're kind to be nothing, and then

2:01

like some pop up Christmas stuff which

2:03

is all of a sudden appear, and then there'd

2:05

be a crazy thing in New Year's and then January

2:08

February would be like dead and then then you start

2:10

the whole thing over. But like now it's just all

2:12

the time, we're just going on cylinders

2:14

here.

2:15

So do you think that is due

2:17

to low staffing or do you think that

2:19

it's just the demand.

2:20

Is I think it's the demand.

2:23

It's honestly, the demand for

2:26

this level of gear, even

2:28

on a small scale, is astronomically

2:31

bigger than it used to be. And

2:35

I think it's like twofold. I

2:37

think that it's on top of you

2:39

know, you just have people that

2:41

are still on the pandemic,

2:44

like we've lost this time. We

2:46

need to recoup this time, you know what

2:48

I mean that we lost. I think

2:50

there's also just a number of

2:52

smaller artists and smaller

2:55

factions that, due to a lot of

2:57

these venues closing out, literally just have to

2:59

provide their own gear, like

3:01

like stuff that used

3:03

to be just commonplace at these venues.

3:05

It's like, yeah, we don't have it.

3:06

We just got like a stage in the corner over there

3:08

with like a Macie mix and you're like,

3:10

no, we're not doing a show on a you know, eight

3:13

channel Mackie mixer, you know what I mean. So

3:15

it's like, I think

3:17

it's a combination of both. I mean, so

3:20

I don't think it's necessarily a bad thing.

3:23

I think there's a lot of room for positive

3:25

growth and positive kind of like

3:28

you know, resource allocation where we can

3:30

keep using these kind of things over and

3:32

over and over again and not have to rebuild

3:34

or retool like everything

3:36

every three seconds. But at the same time, it is

3:38

a lot because I think we're in the very beginning stage

3:41

of that and live touring anyway,

3:43

not to go on a complete tangent about that, Joe,

3:45

I don't know what do you want to start or do

3:48

you want me to start?

3:49

Or yeah, I'll start this

3:52

time. I guess Okay, Oh, it's a little

3:54

bit of a it's a little bit of an odd one.

3:56

Yes, you did preface that before we started,

3:58

So I'm very intrigued where we're this.

4:01

Yeah, I think this is like just kind of a

4:03

topic that both of us have been like

4:05

interested in. And I think the

4:07

more painting, like the

4:10

more that like social media has

4:13

like gone on, I think the more

4:16

that this is becoming more of an

4:18

argument more

4:21

so than it was in the past. And what I mean by that

4:23

is The Atlantic actually came out with an article

4:26

last year and it's called the Age of

4:28

Social Media is Ending by

4:31

Ian Bogust, and

4:33

basically Ian talked about kind

4:36

of the history of social media

4:38

and how it's kind of shaped over the years

4:41

and like where it's at currently, I

4:44

guess not currently like last year current,

4:46

right, But funny

4:49

enough, there's actually a Verge article that like came

4:52

out recently in April that also

4:55

is saying social media is doomed

4:57

to die. So

4:59

it's it's very much still in

5:01

the conversation that people

5:04

are talking about. And basically what Ian

5:06

points out in this article is that

5:09

when social media was created, it

5:12

was created to connect

5:14

you to real people in

5:17

your everyday life. It was friends

5:19

focused. It wasn't brand

5:21

focused or anything else. It

5:24

was just like, oh, these are the people in my city,

5:27

in my region.

5:29

This is how I can meet other people or keep

5:32

up with people I already know, right,

5:35

And like the biggest thing to that was

5:38

like Facebook and the

5:41

one before Facebook that we will will

5:43

never say friends.

5:45

No, no, it actually

5:47

it actually went all the way back to a

5:49

flicker as well, like

5:52

high five and Flicker, and like,

5:54

it's actually a very very interesting article

5:56

and it's free to read. Everybody

5:58

should take a look at it because I think

6:00

it's written really well. And

6:03

I don't know if I totally agree with his

6:06

the way he left off the

6:09

article, but I do think like, for

6:11

the most part, he does a great job of like keeping

6:14

everything together right and like showcasing

6:17

like this argument. But

6:20

basically what he's saying is like, yeah,

6:23

so the the beginning of social

6:25

media, it was all friends based. It was very

6:27

personal. Then it started to

6:29

dive diverge once that

6:32

once like these Silicon Valley institutions

6:35

basically found out that like, oh,

6:37

our business model is to keep people on these

6:39

pages. So at that point they

6:41

turned it into Okay, we're going to try

6:44

to push content that is engaging

6:46

to people. So it's not just

6:49

your friends that you're seeing on these pages.

6:51

It's like other media and like

6:53

other pages, and like you're starting to see like

6:55

bigger pages and like rigger creators

6:59

as they come to be. And that's where

7:01

social media turns

7:03

into or uh,

7:06

I guess yeah, social media

7:09

turns into social media. Basically it was social

7:11

networking and then it turned out.

7:13

I was gonna say, the term networking seems

7:15

more applicable here where you're like, oh, this is

7:18

social media, like you

7:20

know, like you're saying it's people I know

7:22

in real life or you know, maybe people that

7:24

live in another city that I know in real life. And

7:26

then it like slowly was like.

7:28

Well, do you.

7:29

Know, have a combined interest

7:32

in something? You guys should all look at

7:34

this together because you guys all have a combined interest,

7:36

which like that is interesting to think about.

7:38

It's like I remember getting

7:41

on the internet probably

7:44

in like middle school, and it

7:46

was specifically just like

7:48

this is just so you can talk to

7:51

like yeah, Facebook, so like this is just

7:53

so you can talk to the other people you know in

7:56

real life. And it is really funny

7:58

because like in a lot of ways, well

8:00

that's almost designed.

8:03

Let's be real, we all got.

8:04

On mobsters and

8:08

but like for real though, like it was it

8:11

was ghost to be like, oh, let

8:13

me go connect with these people I.

8:15

Don't know on the internet.

8:17

Like it was a not.

8:19

A dumb question. But what does ghost mean.

8:22

Oh, Joseph,

8:25

it's just you know, it's like socially

8:27

unpopular, like not you know, like

8:31

that's probably I.

8:32

Said it's like a hip new gen Z term.

8:34

Nope, it's actually really old and probably

8:37

proves how Colin is technically in the top

8:39

of gen Z. But probably it's closer to somehow

8:41

a gen X person. I don't know either. Anyway,

8:44

The point is is that I

8:47

like I remember

8:50

back then the point was, like you

8:52

were, this is an extension of your social

8:55

being. It's not a place

8:57

to meet people. It's a place

8:59

to extend what you already.

9:01

Have, yes,

9:05

one hundred percent. Yeah, And

9:07

like what's what's kind of funny is

9:09

like the way that social

9:11

media is born is kind of in

9:14

Ian's argument here is kind

9:16

of sociopathic

9:18

in a way. It's it's it's not They

9:21

didn't come right out and say like, oh,

9:23

this is now turning into like media companies,

9:26

right, They like kind of like phrased

9:29

it as like a web two

9:31

point zero revolution in

9:34

user generated content, and

9:37

he goes on offering easy to use, easily adopted

9:40

tools on websites and then mobile apps, and

9:43

basically because of how popular

9:45

these sites became, they

9:47

started engulfing the entirety of

9:49

the Internet, like to where you

9:51

are not going on the Internet to look

9:54

at different websites

9:56

anymore, right, even to today,

10:00

like I think it was like crazy statistic it's

10:02

like ninety six percent of people going

10:04

on the Internet go to the same four sights

10:07

or something and they're all social media sites. Yep,

10:10

you know. So it's like because

10:12

of that, a lot of like Silicon Vallee was like

10:14

seeing that this was becoming

10:17

successful and grabbing a lot of attention,

10:21

and so these companies

10:23

started popping up all over the place. They were called S

10:25

and S companies. But

10:27

then in the community there was

10:29

even a joke acronym called YASN,

10:32

which stands for yet another social network,

10:36

because pretty much every company

10:38

was trying to start a new social network

10:41

situation. It was like that in apps,

10:44

like everyone was trying to get an app going, which

10:47

kind of like sparked the fire for that as well.

10:50

But he goes on and like he kind of starts

10:52

talking about like Facebook's rise and

10:55

fall and how because

10:57

it's it's kind of full

11:00

changed, It's it's kind of

11:02

turned its back on on its original

11:04

use. It's it's kind of floundered

11:07

recently, especially with its use

11:09

in the metaverse and how people just like aren't

11:11

using Facebook as

11:13

much as they used to be. It's like very much

11:16

like I wouldn't say it's

11:18

a dying site, but it's it's

11:20

not stagnating the best.

11:23

Yeah, it's stagnating, and like, to be honest,

11:25

even like, uh, it's

11:28

still very early days, but even Threads

11:30

is kind of showing that well, you know, like

11:33

almost has it but not quite.

11:37

Well what's hit on for a second, like

11:39

that whole idea of Facebook

11:41

VR and all that kind of stuff, Because

11:43

honestly, in the way that

11:46

people found that very cringey

11:48

and very you know, out

11:51

of touch, I would say, like

11:53

one of my main criticism for it

11:55

is that it felt out of time and

11:58

what I mean by that is like kind of going

12:00

back to what I was saying earlier. If

12:03

you went to like A two thousand

12:05

and six, a two thousand and seven

12:07

and we're like, hey, you know,

12:10

you can connect with all these people

12:12

you know in real life, like with

12:14

virtual reality and see them

12:16

and interact. That seems

12:19

like in the actual I almost

12:22

want to say belief system of the Internet,

12:24

like where that was the design

12:26

of the products was to extend what you

12:28

already have, and for a lot of people

12:30

now like the Internet is so you

12:33

know, tailored to escaping

12:35

from what you have and what's around

12:37

you and how you're perceived that

12:39

it it's it became so

12:43

such an antiquated idea

12:45

for Facebook to go, we want you to connect

12:47

to real life again more virtually,

12:50

and everyone was like, that's freaking crazy.

12:52

But I really do believe if you took this idea

12:55

twenty years earlier, people

12:57

would.

12:57

Have jumped on that.

12:58

It's the same thing, you know, the same that

13:01

you know, like we were joking about Farmville, but like

13:03

that's kind of what it was like where it's like,

13:05

oh, you go visit somebody else's farm, you can

13:07

see what's up in the same way that like aim

13:10

was a big thing, you know what I mean, where you can

13:12

just talk to everybody all

13:14

the time, no matter what. But I think

13:17

that on the

13:19

whole, the Internet has changed so

13:21

much from being an extension

13:23

of your reality as

13:25

opposed to now where

13:27

it's a escape from reality,

13:30

like it's an escape from what's around

13:32

you, and it's you

13:34

know, it's weird because it's

13:36

a veil of like collectivism, like

13:39

oh, we're all viewing this together, we're all

13:41

human, but because of like the

13:43

flock kind of effect and the aminitity

13:46

here, like it just

13:48

creates this dehumanizing thing

13:50

where nothing feels real anymore, you

13:52

know. Anyway, I don't know why I just went on that

13:54

succession kind of speech, but keep going.

13:58

No, I mean that's good. That's it's the new season

14:01

of succession right there. But

14:04

yeah, it's it's one

14:06

of those things that's like as Ian

14:08

kind of points out more in the article, it's

14:11

that that shift of mindset is very

14:13

present, especially with the

14:16

introduction of Twitter, right. His

14:19

argument it was like that was like when

14:21

social media was born pretty much

14:23

because instead of like you're

14:26

in those chat rooms right talking with like other

14:28

people, it starts being topics

14:31

focused and like there's media

14:33

links that you can put on there, and like that's

14:36

how people like especially in like

14:38

the news world, are getting their news sources

14:40

from, right, it is through Twitter and

14:43

why it's so massively important to them,

14:46

and so like that started

14:48

kind of a chain reaction

14:51

for other social medias to like grab

14:54

more eyeballs, and it's

14:56

gotten it got so pervasive in our

14:58

culture to the point of like where you know, you

15:00

like asked any like

15:04

eight year old what they wanted to be

15:07

when they grow up, and it's always

15:09

YouTuber, you

15:11

know, because it looks so nice and

15:14

easy and like you get a lot of money,

15:16

and you get a lot of things, and it

15:18

kind of showcased a

15:20

lot of like instead

15:22

of like media showing like or social

15:25

media showing like the people around you, it's

15:27

showing you what

15:30

the rest of the world views as

15:33

like high quality I guess

15:35

in including like high quality people

15:38

or something like that. Of like where

15:40

it's like there's a lot of

15:42

people piling in to watch one person, right,

15:44

if that makes sense.

15:45

And views a notoriety for a lot

15:47

of people, unbeknownst to some people

15:50

and very beknownst to some is

15:53

just like that is a

15:55

affirmation to a lot

15:57

of people like psychologically that

16:00

this is something that's noteworthy and

16:03

worthy of, you know, at

16:05

some points just even just noticing, but

16:07

also even emulation, you know what I mean,

16:10

like just having high numbers

16:12

and everything.

16:13

I'm really glad you hit on that because

16:16

I think, like the quote that really sums it up

16:19

right now in

16:21

the article is quote social media showed

16:24

that everyone has the potential to

16:27

reach a massive audience at low

16:29

cost and high gain, and

16:31

that potential gave many people the

16:33

impression that they deserve

16:36

such an audience. And I

16:38

think that's still the case today, Like

16:40

even with working with companies, a

16:43

lot of people hiring younger people

16:45

are still very much like, oh,

16:47

yeah, you need to be running social

16:50

media because you're young, right, and

16:52

like that's the thing we have to do, and like we have

16:54

to push push social media and like put

16:56

a bunch of money towards it. But kind

16:58

of like what Ian goes on

17:00

to say is that like this is kind of there's

17:02

been like an attitude shift recently

17:05

of like this is kind

17:07

of getting to a point of like where people are just like no

17:09

longer enjoying, no longer feeling

17:11

good about using

17:13

this media anymore. And are kind

17:15

of like taking a step out of it because

17:18

instead of like, oh, connecting

17:20

and networking with people, it's

17:23

becoming consuming,

17:25

all consuming even to your day to day, to

17:28

the point of like an addiction situation.

17:32

And that's where I think like people are

17:34

starting to kind

17:36

of see that and

17:39

take a step back. And I actually think like the introduction

17:41

of TikTok has kind of

17:43

fueled that faster

17:46

because it's like gobbled up a bunch of other

17:48

social media sites pretty

17:51

much and like is giving

17:53

other sites a run for their money. But also

17:56

I think even with TikTok's

17:59

usage, people are starting to understand

18:02

now that like, oh, I'm

18:04

not going to be a social media star. And

18:08

I think that that's like the biggest

18:12

thing like shift attitude shift that I've

18:14

seen recently, as like people, even

18:16

younger people talking

18:19

to younger people, it's like they don't want

18:21

to be on social media necessarily. It's

18:23

not like it's not like

18:25

the end all be all of

18:28

their lives. And I think like it was to

18:31

like like millennials and

18:33

like older Gen Z people

18:36

growing up, and so like, I think that that

18:39

attitude is very much shifted.

18:41

I call what do you think I was gonna say.

18:44

I mean, I agree, it's kind of it's

18:47

very weird like it. You

18:49

know, life is cyclical at the end of the day,

18:51

and especially like when it

18:53

comes to media, extremely cyclical. But I

18:56

remember there was this kind

18:58

of again going back to kind

19:00

of when I first was really like we were in

19:02

the internet kind of social media

19:04

age. It was very

19:08

in style, you know, to

19:11

try to come into social media.

19:13

And then they like as time went on, like you go to

19:15

like two thousand and seven, two thousand and eight, two thousand and nine,

19:18

like there's these like people that were just holdouts,

19:21

right and they were just like, oh, I'm not gonna

19:23

go on social media, or I don't have any

19:26

or like if they do, it's just like one

19:28

picture of them and there's no content

19:30

on there, you know what I mean. Like and everybody

19:33

like around that time, I felt like was very

19:35

much in the space going what

19:38

are you doing. You gotta be a part of this, You gotta,

19:40

you know, say what you want to say. I want to see a

19:42

photo of you, I want to hear what you think about

19:44

this article. I want to you know, all this kind of stuff.

19:47

And then that like fell more and more

19:49

out of favor and then I feel like we got to like

19:51

twenty ten, twenty eleven, twenty twenty, or

19:53

you know, twenty twenty, twenty twelve,

19:56

you know, when the world ended twenty thirteen,

19:58

twenty fourteen, you know, and everybody

20:01

was like, yes, we're on social media, and

20:03

then now kind of kicking it back to like

20:05

the twenty twenties. I feel like, especially with the

20:07

younger gen z, there

20:09

is this kind of counterculture

20:14

of more acceptance of being like, yeah,

20:16

I don't have to I don't want

20:18

to post anything. I don't have to, you

20:20

know what I mean, And it's acceptable

20:22

to be like I'm gonna post one

20:25

photo of me every like ten

20:28

to eleven months, you know, for an

20:30

Instagram for example, and that's gonna be it.

20:33

And I'm gonna have a TikTok that has no videos or

20:35

whatever. And I feel like if I went back to like the twenty

20:37

tens mindset, everyone would be like, you're crazy.

20:40

And that translates even to the music business too.

20:42

I think it's been really interesting to see

20:45

like these people

20:47

now who like there's

20:49

a lot and I will say I think it does translate

20:51

to more hype over what it is. But

20:53

these creators who are known to

20:56

be creators of you know, either

20:58

some form of art that's not just social

21:00

media, right, Like they'll

21:02

just put like one photo of themselves

21:05

every three months, it'll get like two million

21:07

likes and then they'll leave, you know what

21:09

I mean. Like and I feel like that

21:12

kind of account didn't

21:14

exist in like the mid twenty

21:16

tens, like, and it was not socially

21:19

acceptable. Everybody was like, you need to be on this

21:21

like weekly kind of schedule

21:23

where you're posting things, you're doing all this stuff,

21:26

and I you know, I don't mean to translate

21:28

everything to business, but also at the same time,

21:30

it has translated to the way

21:33

these content creators in the same way I was saying before,

21:36

kind of because of their mass

21:38

appeal and all these likes and all these views

21:41

end up trying to be emulated. And so

21:43

I think there has been kind of a

21:46

swash of people that have been going

21:48

more towards the no, let's just

21:50

be laid back with my Internet

21:53

presence and like less is more

21:55

is more of the attitude, and it has

21:57

been refreshing to see, although it has

22:00

it's starting to get a little bit weirder

22:04

again. I think just with like

22:06

I think we're still kind of in terms

22:08

of how many people are doing

22:10

that like that less is more attitude. I think we're

22:13

we haven't hit the total high

22:15

of that yet, but I do think it's

22:17

kind of a trend that's happening, and then I think

22:19

we're going to see it cyclically come back to be like

22:21

let's do more and more and more and more. And

22:24

so it's it's really weird.

22:26

And I think the problem

22:28

is is it's like social media now,

22:31

it is not a new

22:33

thing, Like it's just not you know, and

22:36

it has its own history, which

22:38

for you know, some people that are older,

22:40

especially than us, probably

22:42

sounds freaking insane to think about. Like

22:44

you could probably analytically

22:47

look at data from like a Facebook from like

22:49

a twenty ten through twenty

22:51

twenty, and have analytical data about

22:53

how people posted, how long they

22:55

posted, and the trends of that information,

22:58

which, like, you know, it was

23:00

so funny because I remember, like even

23:03

in college, like we'd have professors that

23:05

would go, social media is a new thing, and it'd be like,

23:07

what are you talking about?

23:08

You know what I mean?

23:09

Like Facebook came out in two thousand

23:12

and four, you know what I mean. So, yeah,

23:14

the point is it's pretty rough, is I think there

23:17

is now we're getting with social

23:19

media. Like you're saying, it's fundamentally

23:22

different than what it was. It's not

23:24

just like you know, it's not

23:26

like you ever get like a

23:28

history book in uh in

23:31

high school or something, and it's like, and this

23:33

is modern day two thousand and two. There

23:35

is nothing past two thousand and two, and it's like

23:37

twenty twelve, you know, like that's

23:40

how it's felt like with social media forever and

23:42

how people treated it. It'd be like there's nothing new,

23:44

and I'm being like, no, We've been going

23:46

through a lot of changes online. And I think

23:48

a lot of people you know, have

23:51

been almost accused of being chronically online

23:53

because they've kind of noticed these changes

23:55

all the time. But I do think it has wider

23:58

implications on and the way

24:01

that these creators

24:03

come up and the way these creators

24:05

ebb and flow and everything, and it affects

24:08

their day to day livelihood and then therefore

24:10

the greater populace and how they

24:12

do it, because if they're really popular,

24:15

we should emulate the same styles of you know

24:17

them.

24:18

So it's one of those things

24:20

that is real.

24:22

I mean, we're in a cyclical thing it's like the same.

24:25

It's almost like the same of me being like, oh, the

24:27

recorded music business was way

24:29

different in nineteen ninety versus twenty

24:32

twenty. It would be like me today

24:34

being like CDs.

24:36

Just came out. No, they did not, you

24:38

know what I mean.

24:39

Like, so, I don't know,

24:41

Joe, what do you think about all this since you're

24:43

you know, kind of our social media guy.

24:47

Yeah, I think like I'm

24:49

trying to kind of distinguish to you, like my own

24:51

personal.

24:53

And that is hard because it's like

24:55

media to take yourself out.

24:57

Yeah, it is very much a bubble, right, It's

24:59

like you're own individual bubble. That's kind of the

25:01

appeal of using the internet. Right now.

25:05

I think that, well,

25:08

there's there's kind of this thing where which I

25:10

think, like is left out of this article because

25:12

I just don't think like there is enough

25:14

data yet. But I

25:16

do think that TikTok has kind of surpassed

25:19

a lot of other platforms

25:23

too, and it has shifted the tone

25:26

of what social media is like currently.

25:31

But I also think that like, using social

25:34

media has kind of become work for

25:36

a lot of people, even because

25:38

it's like so integrated in our

25:40

daily lives and our professional lives

25:43

at this point. And this is like coming from someone who

25:45

works in media, right, and of course.

25:47

You know I was going to say, I'm going to be incial

25:50

media.

25:50

Really scary to all of

25:52

these companies that have been making promises

25:55

to investors about exponential growth

25:57

for the last ten to fifteen years, because

26:00

if it's not just organically fun for

26:02

the random person to make content, it's like, oh

26:04

god, we got to pay people to make this now.

26:08

Yeah. Yeah, it's It's

26:11

one of those things that like every business was trying

26:13

to be on social media and

26:16

push their product, and

26:18

I don't think that that, you know, from

26:21

a business perspective, I think it really depends

26:23

on your branding. Like I don't think it

26:26

necessarily is going to have an impact if you're a

26:28

shovel company, right, you know.

26:31

But it's something

26:34

that like I

26:38

feel as though a

26:40

lot of younger people are in

26:42

fact viewing it as just work and

26:46

they're not really enjoying their time

26:49

on social media and it has become

26:51

more of an addiction situation.

26:55

And yeah, I think like they're they're distancing

26:57

themselves, just like gen Z is distancing

27:00

themselves from drinking, from partying,

27:02

from whatever. This

27:06

this is something else that I think they're also distancing

27:08

themselves from because I think that they've seen the

27:11

negative impacts that it has and

27:14

also too, we didn't even talk about like the controversial

27:19

content that it's being pushed

27:21

out to people and has been proven that

27:23

that is indeed part of

27:26

the grand scheme of

27:28

these social media companies to do is

27:30

caused discourse so that they

27:33

hook you in longer, and

27:36

that in itself is like as

27:40

as a way of like how it's impacted society.

27:43

I think people are starting to like realize that

27:46

it is a negative. It's

27:48

net negative, especially.

27:50

When you don't have that kind of organic

27:53

environment that has to be you

27:56

know, faster, Like it's

27:58

more of they have have to literally

28:00

stoke the flame on a lot of this stuff,

28:02

and there's nothing more that will get more

28:05

eyes on somebody than a controversial

28:07

thing. So it's like they will,

28:09

you know that kind of social media companies will

28:11

play this game of being like, well, you

28:14

know, we didn't know about this, and it's like, yeah,

28:17

you kind of did, you know what I mean, It's like you

28:19

knew about this trend that was very deadly

28:21

and not a good thing, but you just

28:24

kind of you kind of just

28:26

kept it there for a minute so everybody

28:28

would come look at it, and then you

28:30

took it away before it got too crazy

28:33

in your opinion, and then

28:35

now it's banned from the platform like shit like that,

28:37

you know what I mean, where it's it's

28:39

a little interesting, or it's

28:42

sometimes it's even I think

28:45

because of the economic conditions

28:48

these companies have been, they have kind

28:51

of resorted to this craziness

28:54

of we need these giant,

28:57

big things to happen on our platform

28:59

all the time, because guys, the

29:01

investors are actually at our door. They're

29:03

not just believing that we're gonna have exponential

29:05

growth anymore. And that can

29:07

lead to some scary situations when it

29:09

comes to what is available

29:12

online. And also like

29:15

what these companies will

29:17

kind of turn a blind eye do to get

29:20

eyes to come to the platform and then therefore

29:23

talk about the thing that's controversial in the

29:25

first place, generating

29:27

more content. So I agree

29:29

with you, Joe, I mean, we we definitely

29:31

are in a different

29:33

kind of era, and I think

29:36

that, to be honest,

29:38

just that we have

29:40

a lot of people that now are just

29:43

online of all ages.

29:45

You know, at one point, you know, when we were growing up,

29:47

it's like, oh, you know, the younger kids do it. No, it's

29:50

like your dad's got Facebook, you know what I

29:52

mean, Like that's that's kind of what it is

29:54

now, right, And so it's like everybody's

29:56

got some social media now. So I

29:58

think the thing is is that we're seeing

30:01

some generational change take

30:03

effect because everybody's got social

30:05

media and the people have been on it since

30:07

the beginning, have literally been on social media

30:10

for twenty years.

30:13

Like yeah, and yeah,

30:15

and like it's.

30:15

Fundamentally not changed that much.

30:18

Yeah, and that's why it is time

30:20

for change. And like I think I

30:22

think there's just like this thing that

30:24

people are feeling kind of all over

30:27

the place that's like, oh, this isn't as fun

30:29

as it used to be. Oh god, And

30:33

yeah, I think that I

30:37

I personally think that, like I

30:40

do think social media is on the decline

30:42

right currently. There has to be like another

30:45

idea, there has to be a shift of

30:48

how but.

30:49

Zuckerberg gave it to you. We

30:54

could all go to work and.

30:55

Say that again, but slow.

30:58

Zuckerberg gave do you

31:01

know, like.

31:06

Joe, let's talk about the elephant

31:08

in the room. I have

31:10

seen this everywhere. I'm like, we gotta talk

31:13

about it, and I'm just gonna call

31:15

this section what the hell is happening with Scooter

31:17

Braun?

31:18

The answer a

31:20

lot.

31:20

Of things, but the main point is

31:23

that I and

31:25

like I want to say this with taking any

31:28

responsibility personal responsibility

31:30

away from the man, Scooter

31:33

Braun is one human

31:35

being. And that is like, honestly my central

31:38

thesis of what's going on with Scooter

31:40

Braun.

31:41

So he is in fact a human being.

31:43

He is one human being one

31:46

And if you don't know Scooter

31:49

Braun, he is arguably one of the biggest

31:52

faces in the music business of our

31:54

time. Like it or not, he is up

31:56

there now with the likes of a David Geffen

31:58

or an Ahmed Urdigant. Like he

32:01

is a household name when it comes to music

32:03

business, right if you don't

32:05

know, he's a very famous, high

32:07

profile manager. He's very

32:09

famous for discovering Justin Bieber and

32:11

taking him under his wing and you know, mentoring

32:14

him in everything and coming up with him and a number

32:16

of other famous clients. And as

32:19

of recent history, which has really kind

32:21

of hit the nail over the last

32:23

couple of years, he has come to be vilified

32:26

as the head of Ithaca Holdings, which

32:29

Ithaca Holdings is the company

32:31

that held Taylor Swift's recordings

32:33

under her former label Big

32:36

Machine, and then they sold

32:38

Taylor's original recordings off to another

32:40

company called Shamrock Holdings. There's a

32:42

lot of tea on that. We actually had a whole thing

32:44

where I talked about what the hell was going

32:46

on with.

32:47

That for a while.

32:48

We're just going to move past that for a minute,

32:51

anyway. The point is is that if

32:53

you hadn't listened to that episode, it

32:55

basically led to Scooter becoming

32:58

the internet's number one ad corporate

33:01

music man for a while.

33:02

Right, Like he was the bad

33:05

man for a very long time.

33:07

And Ithaca Holdings like

33:09

kind of was in a lot of hot water, but it

33:12

simmered off.

33:12

It was chill.

33:14

And then they merged with Hybe,

33:17

which we also covered on the show, which is a

33:20

no understatement, giant entertainment

33:22

company. That is the company from

33:25

South Korea that brought the world BTS

33:27

and a number of other K pop bands. So

33:29

they merged together in a billion dollar

33:31

merger in twenty twenty one, and

33:34

now Scooter, as of January

33:36

this year, is the CEO of Hybe

33:38

America, which you know, the American

33:40

division of an entertainment company is going to be

33:43

exceedingly busy, and it

33:45

is a company that is being looked

33:47

at by many in the music business as a

33:49

wonder and something to look at all

33:52

the time. So, now that you got all the background,

33:55

here's what hasn't happened in a Scooter In the last couple

33:57

of weeks. Scooter has been rapidly

34:00

losing his clients one by one,

34:02

basically his bread

34:04

and butter as a manager. Basically, he

34:07

notably before all these

34:09

other ones started leaving. He's notably

34:12

lost two within the last year, which I'm

34:14

going to cover before we get to what I we

34:16

consider, you know, some of the biggest

34:18

losses all at once. So Scooter's

34:21

management company is called SB Projects,

34:24

which got to give

34:26

it to him. He is humble SB

34:29

Projects. Basically,

34:31

they have all these clients underneath

34:33

them that Scooter is the head of this management

34:36

company, meaning they have teams

34:38

of people that work with these all these other people

34:40

as well as Scooter. But you

34:42

know, earlier this year they had lost which

34:45

I didn't know this. They

34:48

lost Na Menzel, the

34:50

famous Broadway star, which I didn't know she

34:53

was managed by Scooter. But that was cool. Everybody

34:55

usually knows her from Wicked and then

34:58

Latin superstar Ja in

35:00

May actually who left

35:03

to go to Rock Nation, which is owned by jay

35:05

Z. So that was kind of like, let's

35:08

say, that was the writing on the wall, and

35:10

so what's kick started a

35:12

lot of this controversy is that the other

35:15

clients he's lost literally within the last weeks,

35:17

which have kind of been like ride or dies

35:19

with Scooter, which is Demi

35:21

Levado and longtime

35:23

client Ariana Grande, who have both

35:26

left him this month. Demi

35:29

said that the split

35:31

was amicable why Arianna

35:33

says they left on quote friendly terms

35:36

but wanting something new, which

35:39

was kind of interesting because this is actually

35:41

not the first time that Ariana has left

35:44

Scooter, but she's been with Scooter since twenty

35:46

thirteen, so like literally

35:48

since Ariana has kind of been on the come up

35:51

with her music, Scooter's been right there

35:53

with her. She did leave him like literally

35:55

for maybe like a month or two in twenty

35:57

sixteen, a couple months something like that and

36:00

get an exact thing, but she came back, so

36:02

like, you know, it's kind

36:04

of like a it's kind of like a real life breakup

36:06

where it's like, you guys came back.

36:08

All right, there's nothing else we can do anymore, you

36:10

know what I mean. We broke up before, now we're bringing

36:13

up again. I don't know, you know. Anyway,

36:16

it's very tea filled because

36:19

there's some insiders that, according to Vox,

36:21

claim that SBB that

36:24

Arianna is actually still under contract,

36:27

which I thought was really interesting. And

36:29

you want to know how, like Ada left field,

36:31

this was Scooter Braun

36:34

Projects social media was

36:36

actively promoting her new album

36:39

literally minutes before

36:41

she started talking about that she was leaving Scooter,

36:44

So something was some

36:46

wires were crossed and it was not looking

36:49

good, especially since Scooter is known

36:51

for being a very calculated

36:53

guy who you know, has all these business

36:55

dealings. So there's a lot

36:57

of allegation going on specifically Arianna,

37:00

which I thought I should cover, But like this is kind

37:02

of an example of some of the

37:04

other things that some

37:07

people have alleged with Scooter Braun

37:09

Projects. Basically, there's

37:11

been a lot of allegations around

37:14

Scooter bron Projects of not being

37:16

kind of attentive at the wheel, specifically

37:19

in or Arianna's

37:22

situation. They were

37:24

allegedly kind of blaming them

37:27

for not helping her navigate her

37:29

most recent controversy, which

37:31

if you don't know anything about that, Ariana recently

37:34

divorced her husband, and there was a lot of backlash

37:36

around that because she immediately started dating

37:38

her Wicked co star because she's on Broadway

37:41

and Ethan Slater is a guy's name, and

37:43

Slater recently separated from his longtime

37:45

partner and mother of his recently born

37:48

son. So there was a lot of like

37:50

disgruntle fans that the

37:52

other spouses were not happy

37:55

about their relationship and everything. So she was

37:57

getting pulled under the rug like she

37:59

had a new album out and.

38:01

Like nobody cared. Everybody

38:03

was like, what are you doing?

38:05

You know, And so it's been alleged

38:07

that supposedly Ariana's team

38:10

was not happy because Scooter Scooter's

38:13

company did not help them try to navigate

38:16

this with the press and everything like that, and

38:18

she really got. That's honestly

38:20

the last thing I heard about Ariana Rose that

38:22

she had this whole thing, and people literally

38:24

were being you know, well, however you think

38:26

about it, People were saying stuff like, oh,

38:29

well.

38:29

You know, she got with this guy and broke up a marriage.

38:31

She broke up her own.

38:32

Marriage, so it was bad, right, But

38:35

like that's kind of the main vibe that a

38:37

lot of people have alleged is that Scooter bron

38:39

Projects has a little bit, for lack of

38:41

a better term, been asleep at the wheel. On

38:43

top of that, I just mentioned Demi and

38:46

Arianna because they're some of the biggest ones

38:48

that Scooter has. Representatives

38:50

for Joe's Favorite Carly Ray, Jebson, Baby

38:53

Jake, and Asher Roth confirmed

38:56

to the Associated Press that these

38:58

artists no longer work with Scooter

39:01

and haven't for quite some time, So

39:03

we're up to five artists so far. It

39:05

is also alleged that

39:08

Scooter Braun Projects and Scooter

39:10

have little contact with Bieber anymore.

39:12

With Justin Bieber, which literally was his bread

39:15

and butter client, Puck

39:18

News Matthew Bellianni

39:21

reported that Justin Bieber was looking

39:23

for new management after a silent

39:26

split from Scooter Braun on August

39:28

eighteenth, although

39:30

he is still listed as a client on

39:33

the SBP website,

39:36

although that lists past and current

39:38

clients, which is an important distinction

39:41

there.

39:42

But none of this has been confirmed.

39:43

But it's kind of a mess

39:46

because, literally, like I was saying, Scooter's

39:48

bread and butter is alleged.

39:49

To be leaving.

39:51

Demi's been with him for a very long time. Ariana

39:53

is one of his biggest artists. He

39:55

has all of these other artists that are leaving.

39:58

He's had other artists that have left this year,

40:00

and nobody really knows what's going

40:02

on. But the one thing we do know what's going

40:05

on is that Scooter is currently stepping

40:07

into his role as CEO of HYB America

40:10

and plans to stay there for

40:13

you know, the foreseeable future. They

40:15

have very big plans, especially with going

40:17

into the Latin music scene, and have

40:20

very big ambitions. So that's

40:23

kind of the main thing we know is that he's

40:25

taking a lot of responsibility on And

40:28

the main thing that Scooter's team has said

40:30

is that they have made a statement stating that he

40:33

would be stepping back from hands on

40:35

management, which Vox puts

40:37

it probably the best quote. It makes sense

40:40

then that multiple clients who've

40:42

been long used to personal caretaking

40:44

from Braun might have soured

40:47

on the prospect of less one on one approach

40:49

and one to move on, which is actually

40:51

really notable because Vox also puts

40:53

this, and I've read this other places as

40:55

well. Scooter is very well known for having

40:57

a one on one mentor kind of

41:00

type style with artists. He's

41:02

very known for a personal touch with

41:05

artists and working with them one on one all

41:08

the time, So it would make sense that

41:11

that could be a big factor, especially

41:13

if Scooter has been relying more on his

41:15

team to do more of the managing

41:18

than he has. And you

41:20

know, Scooter Brown's a big name and obviously

41:22

he's very well respected and very

41:24

well respected among his clients. So this big

41:26

of a change and roster is

41:29

huge. I

41:31

kind of want to put it on this again,

41:34

Scooter is one

41:36

man.

41:38

One man. Yeah,

41:40

you cannot be. You cannot

41:43

be.

41:43

I my honest opinion about this, and I will

41:46

Joe will give you time to speak about this as well.

41:49

He's just got too much on goddamn plate.

41:52

And uh, he definitely,

41:55

I mean, he's already made the call that he's

41:57

stepping back from hands on management. Could

42:00

this kind of have been, you

42:02

know, foreseen that clients

42:04

were gonna have issues, Absolutely,

42:07

and maybe that could have been handled better. But

42:09

at the end of the day, people are given all these conspiracy

42:12

theories given his reputation with Taylor

42:14

Swift that you know, it's because Scooter

42:17

bron is an asshole. Everybody hates

42:19

Scooter everybody, and I go, no, don't

42:21

know this guy. They've been with them for

42:23

years. I mean, like all of these clients have been with

42:25

them for years.

42:26

I think it's just doing too much. Yeah,

42:29

it's I mean, you know, obviously,

42:32

like there's a personal touch to the way that he handles

42:34

clients I guess for

42:37

like a decade if you like. But it

42:40

does seem like this is more of like a

42:42

business parting of like the actual company

42:44

rather than honestly, the Ariana

42:47

one seems the most like personal.

42:50

I mean that one's very personal and

42:53

it has brought up a personal situation

42:56

if you're interested. I'm gonna put it below, as we

42:58

do with all our sources. But this Vox article

43:00

about it, it's probably one of the best ones I've found

43:02

because they really lay out all of the relations

43:04

and they even go into the Taylor Swift drama if

43:06

you don't know anything about that. But one

43:09

of the points they do make in the article is

43:11

that all of these artists may

43:13

have their own reasons, you know. One

43:16

of the main things that were said was

43:19

like, for instance, Demis had a lot going

43:21

on in their life, like they came out

43:23

as non binary, they had to go

43:25

back into rehab, you know what I mean. So there's a

43:27

lot going on in their

43:29

life. So maybe they decided, oh, I don't want

43:32

this style of management anymore. And

43:34

currently they're just going through their back

43:36

catalog and kind of re recording

43:39

in rock styles, you know, which is not, in

43:41

my opinion, the Scooter Bronze style

43:44

of all guns ahead, I'm gonna make you the biggest

43:46

pop artist.

43:47

Like it seems like, let's take

43:50

like what Scooter Bron's nemesis did

43:53

well.

43:54

And it's so funny because Scooter is allegedly

43:56

the one that was telling Taylor

43:58

to re record the asters, and I

44:01

believe that she even admits

44:03

that. The Taylor even admits that. But

44:06

another point that was brought up as well is

44:09

other than you know, people having their own reasons,

44:11

is that when Hybe and

44:14

Ithaca Holdings, which is Scooter's

44:16

company, merged

44:19

together, there were very large

44:22

payouts to different people in

44:25

the grand scheme of scooters clients

44:28

per variety. Some clients

44:30

like Bieber and Grande walked away with eleven

44:32

million dollars in shares from the deal.

44:35

Others like Balvin and Levada received

44:37

much less. Levada received

44:40

just one million dollars so quotas

44:43

Vox puts it. The unequal payouts

44:45

have fueled speculation that perhaps money

44:47

disputes drove the walkouts, though

44:49

no sources have confirmed this, so there could

44:51

be just maybe bad blood there, you

44:54

know what I mean, There's a lot going on in

44:56

this situation that I

44:58

feel, like, in know can

45:02

be rolled into. Oh well, Scooter's

45:05

got his own problems personally and how he manages

45:07

his business. That's fine, but I definitely

45:09

think some of these other ones are huge

45:12

more you know, optimes Razor

45:15

type things that a man can't

45:17

be the one on one manager

45:20

with many a list music

45:22

star as well at the same time running

45:25

one of the most sought after

45:27

and wonderfilled music companies

45:30

in the world currently as the CEO.

45:34

Mm hmm.

45:34

And like, yeah, I'm sure you can speak.

45:36

Because Joe, like you know, everything with managers

45:39

is also just like the segmentation of management

45:41

as well, like how it's not just

45:43

like one guy all the time.

45:46

Yeah, I mean sometimes it's like it's hard

45:48

to delegate, right, especially with

45:51

artists who require a personal

45:53

touch, like I would say most

45:56

if you're managing artists, like every artist

45:59

is gonna want you to be like personally involved

46:01

and invested in their project.

46:05

So I don't think that that is necessarily like as

46:08

crazy. I think it's like different that like he has

46:10

his own management company, right, so he's running it

46:12

different than like a Red Light Wood or

46:15

like some other management company. But

46:18

it's like it's one of those it's

46:22

a situation like where

46:26

there's no information and we

46:29

would have to see what happens. What

46:31

I was actually gonna ask allinim like, isn't there I

46:34

don't know if this was rumored or if this was true,

46:36

But wasn't Bieber's uh

46:39

like law team

46:42

like filing a lawsuit against Scooter.

46:44

I hadn't seen anything confirmed about

46:46

that specifically on Bieber. I

46:48

mean kind of going into the thread that.

46:50

Might that might have been not

46:52

true, well fair, but there.

46:54

Was specifically Bieber.

46:55

I will say, like his main

46:58

things that people have said, like his personal points

47:00

for instance, are you know, obviously

47:02

when we've covered on the show, Bieber has kind

47:05

of stepped back a lot. He's had a lot of

47:07

health issues, you know, so maybe he's

47:09

just trying not to be

47:11

you know, in a management contract anymore, right,

47:14

Like maybe he could step away do

47:16

this Ramsey Hunt syndrome

47:18

that he has. So like, there's

47:21

a lot going on in this and it's

47:23

just I think, you

47:26

know, it's one of those things where I

47:29

feel like, for lack of a better term, like

47:31

I said, Akab's razor the most likely,

47:33

you know, easiest path of

47:36

less resistance. It's probably is probably

47:38

the most likely. I do think

47:40

that, you know, obviously, artists have their

47:42

own thing. But I just think that Scooter

47:45

probably you know, for his

47:47

own career has been less

47:50

personal with all of these A list stars

47:53

due to having an entire Scooter

47:55

Ron project management company.

47:58

Right, He's been more removed. He's

48:00

stepping into a role that usually people

48:04

just have to do by themselves. They don't do

48:06

anything else other than be a CEO, right

48:08

Like maybe they're like on a charity board,

48:10

right Like it's not just like, oh, you're running three

48:13

successful company.

48:14

No.

48:15

So, like I think Okham's razor, like

48:17

it might just be that he spread himself too thin.

48:20

A lot of these artists feel like they haven't had the personal

48:22

scooter touch and

48:24

maybe they cause maybe they

48:27

cause their own kind of you

48:29

know, uh rolling

48:32

hill if you will, going on when they announced,

48:34

Hey, Scooter's personally you know, as

48:36

a company, we will say this out loud, now Scooter's

48:39

not gonna be involved as much anymore. And then

48:41

everyone was like, Okay, well,

48:43

let's get our ducks in a row and figure out what

48:45

we're doing because we're probably gonna have to leave because

48:48

we want somebody that has the personal touch

48:50

like Scooter, and Scooter said, he's not doing it

48:52

anymore. So I just

48:54

think it's it's been blown out of

48:56

proportion a lot because of

48:59

this drama that he's had with Taylor. Like

49:01

I think that there's a lot of people that

49:03

are rooting that he's just like, you

49:05

know, we found the you

49:07

know, like we found the evil

49:10

yeah, right, Like we found the cauldron

49:12

that makes him a witch in the back of his office. Like

49:15

that's what I feel like people are waiting to hear,

49:17

right, Like we found his evil plans written

49:19

out on a notebook. But like, I

49:22

just honestly think this guy was,

49:25

it still is very well loved by a lot

49:27

of clients. I just think that he spread

49:29

himself too thin, you know. And

49:31

I think after his company had to literally

49:34

say out loud, hey, we're spreading ourselves

49:36

too thin. Scooter can't be involved personally anymore.

49:39

A lot of clients are.

49:40

Like, what am I here for? I was here for Scooter,

49:43

you know what I mean?

49:44

Well, and also too, I think like the

49:48

the fact of the matter is

49:50

like if Scooter just didn't

49:52

manage anymore, he still

49:55

had an insane run.

49:58

When it comes to these

50:00

clients, Oh yeah, if.

50:01

Scooter was just desiring, like

50:04

it would just be like I feel like

50:06

everyone would go all right, you know, they're

50:09

all leaving because.

50:10

He doesn't like the type of guy that would

50:12

ever retire.

50:12

Here probably isn't. I see him

50:14

as like a David Geffen, Like he's just gonna

50:17

keep going. I mean literally,

50:19

he's stepping into the role of this mythical

50:22

merger right to run

50:24

this label that has so

50:27

much capital and so much hype around

50:29

it. Right, And so this

50:32

is if anyone thinks this is

50:34

a downgrade, this is

50:36

an up and up scenario. To get

50:38

out of management into the top

50:40

of.

50:40

The c suite.

50:42

Absolutely an upgrade, right

50:44

because you're at the whell of you know, you just got

50:46

to convince you know, obviously it's higher

50:48

stress because you're gotting convinced the shareholders. But

50:50

the benefits and the luxuries

50:53

that are offered to you more than being you

50:55

know, the top of your own company,

50:57

to be in a publicly traded company. Oh

51:00

my god, what a different world, right,

51:03

So yeah, he he's stepping

51:05

up right, Like I would not consider

51:07

like obviously the situation you

51:10

know, on paper, if I just said Scooter's losing all

51:12

his clients, Oh wow, that is

51:14

bad.

51:14

But like when you think of the.

51:15

Context of where Scooter's going,

51:19

it's insane, right, Like,

51:21

this is stuff I've been talking about on the show forever

51:24

and like not to hype it up literally

51:26

punintended, I guess, but like this

51:29

company, like you know, people

51:31

were trying to trade the stock when

51:34

it first came out, and it's hundreds of

51:36

dollars now and you don't see that a

51:38

lot in a music public corporation.

51:41

So yeah, Warner trades for like thirty

51:44

four dollars to share. This trade's

51:46

for like two hundred and fifty dollars

51:48

to share. So it has a

51:50

lot of market hype and a lot

51:53

of you know, upper echelon

51:55

potential that Scooter can capitalize

51:57

if they run it. Well, he's you

51:59

know, obviously part of the American Arm. But guess

52:01

what. The American arm is very important

52:04

in an entertainment company.

52:07

Hm.

52:07

Anyway, Joe, I just thought, you know, I

52:09

mean, and lastly

52:12

kind of getting the logistics of everything. Like, It's

52:16

one thing that I think a lot of people

52:19

forget is that there's

52:22

a reason that we call them artists teams.

52:25

Right, there's a reason.

52:27

Yeah.

52:28

You know, Scooter I'm.

52:29

Sure is very talented based

52:31

on what all these people say about him and

52:33

everything and what

52:35

he's done for.

52:36

These people in these careers.

52:37

He's helped Foster, right, But

52:40

these teams are really what like

52:42

have kept the day to day going. I mean we

52:45

personally, I know, between the two of us, know

52:48

much muchne

52:50

fathoms of magnitude. Smaller

52:53

clients that are too busy

52:55

by themselves now that they have to

52:57

have a day to day manager and then they have to

52:59

have a overall manager. Right, And

53:02

so I can't even imagine if you were at

53:04

like, you know, Ari on a grande level, the amount

53:07

of people that are in.

53:09

To have what was it like, I

53:11

mean maybe a bad example, but Taylor

53:13

Swift had like a team of managers.

53:16

Right, It's like the same level. Right, It's like

53:19

you get to a certain threshold and you literally

53:21

are like it is a

53:23

whole group effort. It cannot

53:26

physically be one person. Yeah, it's

53:28

just not possible.

53:31

Yeah, And that's like what I want to hit on

53:34

here is like I don't think

53:36

any of that in Scooter's case

53:38

is an a regularity at all. I would even

53:41

argue that it's extremely fostered

53:43

in the music business to have

53:45

this you know, kind of teamwork

53:49

mentality a manager. I think because

53:51

of the public perception of management, everybody

53:54

always assumes that, like everyone's manager

53:57

is like one guy who runs all

54:00

the shots, you know what I mean, or one

54:02

girl that runs all of the shots, and they

54:04

call everybody and they do everything personally.

54:07

And that's just not the case, Like

54:10

they give you out this stuff now, like

54:12

it's just too much for one

54:14

person most of the time. And usually

54:16

you know, it's a two man, a three man, a

54:18

four man team, you know, for some of these

54:20

bigger artists. So obviously

54:23

at the same time that you

54:26

know, people are coming down and be like Scooter, why

54:28

are you not personally involved? Which we've kind

54:31

of covered why Scooter is are personally involved anymore.

54:33

He's got a very big responsibility stepping

54:35

into At the same time, if you're

54:37

listening to this, this is not an

54:39

irregularity, Like this is a very

54:42

normal thing in these big management

54:44

companies where they go, this person's

54:46

my manager, and then I go, who deals

54:48

with you eighty five percent of the time?

54:51

Is it that guy? No, it's

54:54

that guy, Okay, so that's your

54:57

day to day manager. That's the person that

54:59

mostly deals with How are they?

55:01

You know what I mean?

55:02

And so obviously these bigger

55:05

managers do big things, they have huge connection.

55:07

This is Scooter Broun, Like he could open

55:09

doors all the time with just a phone call

55:11

that maybe one of these lower day to day managers

55:13

would have to, you know, have a leap

55:16

and a prayer to get right, which is

55:18

the power of having this kind of big and small

55:20

thing. But at the same time,

55:22

he's not involved with all the minutia because

55:26

at the end of the day, some of it it's just beneath

55:28

Scooter, you know what I mean, Like be

55:30

like, oh, why do I have to negotiate

55:32

every venue?

55:33

You've got this? You know what I mean?

55:34

You negotiate pay out of the venue. I've done

55:36

this a thousand times, you know. So

55:41

it's I think it's

55:44

come down to this media perception with Scooter,

55:46

which you know, you can think about how he did

55:49

with Taylor Swift however you want. But like,

55:52

at the end of the day, I think it's really come down to

55:54

Scooter's one man, and I think there's

55:56

a lot of misinterpretation about how

55:58

many people are actually.

56:00

Your manager, you know what I mean.

56:02

Like they just always think it's that, you know,

56:04

one guy or girl in the back going like.

56:06

I'm with you to it's to the end.

56:08

You know, were you together since

56:11

I found you in that nightclub and sixty

56:13

three?

56:13

You know? And it's like, no, it's

56:15

not like that.

56:20

Well what kind of a nightclub

56:23

music you've been listening to?

56:24

Calling? Oh god,

56:26

I'm trying to find it right now?

56:27

Night core? Nightcore music.

56:29

I saw this video I was on TikTok

56:33

and it was like the stupidest video.

56:35

It was like twenty four hours, but the

56:37

video was like every time my dog

56:39

shows up in the frame, it speeds

56:41

up nightcore.

56:42

So it's just like silence and it's.

56:44

Like that's

56:47

amazing.

56:47

It's so good and it's like at eight times speed.

56:50

So like the video is like insane, how

56:52

fast the dog is running around. Anyway, keep going,

56:54

Jobe, what are you've been listening to?

56:57

I've been listening to the new

56:59

Omar Apollo single I

57:01

Slippin'. I think like it's

57:04

one of his best songs in my opinion, it's

57:07

just such a good track. I

57:09

also discovered this artist. I had no

57:11

idea how big this person was,

57:14

but Sid Siria. So I'm

57:17

watching this shri

57:19

Rum Sid shre Rum.

57:23

He's an artist from America

57:25

but actually huge in India and

57:29

he's scored like tons of

57:32

like Bollywood films and

57:34

stuff. But like he's kind of He just

57:36

released a record called Sid

57:38

Hearth and it's like

57:40

a bit more. It seems to be like cattering

57:43

more towards like an American audience, but

57:47

some of the songs on there are amazing, Like

57:49

that's just the production and the

57:51

just so we're aware, like how

57:54

out of it I am. This man

57:56

has twelve million monthly listeners,

58:00

which is insane, crazy

58:03

that I have not heard

58:05

of him before. But

58:08

yeah, very he's fine.

58:10

He's very successful,

58:13

but the music is he is pretty

58:15

great. And then been listening a lot to Alison

58:18

Pattier's record

58:21

called Shaking Hands with Elvis her EP. I

58:25

actually just love everything

58:27

about the rollout of that EP, but also

58:30

the creative and just the songs

58:32

in general. It's it's just it's

58:34

all. It just makes sense and it's just really

58:37

really well done. So

58:40

good.

58:42

Well.

58:43

I've been feverously googling

58:45

right now because there's

58:48

this band that's kind of big on TikTok

58:50

and their their name

58:53

is Sakka Nate Nashan, which

58:56

is their Japanese band. I'm trying

58:58

to tell you what the name of this song is, but

59:00

I can't copy paste from YouTube music

59:03

because it's an all Japanese, so I can't tell

59:05

you what the song is. But it's been really big

59:07

on TikTok and I've been listening to it and

59:09

I really like it because everybody's joke with it. It's

59:11

just like, oh, it's the end of the anime where

59:13

like the main villain has just been like

59:16

ripped his heart out, and then the credits role and they're

59:18

like all dancing at the end of it.

59:20

Like that's like the vibe of this music.

59:23

Yeah, but I really like it.

59:26

Other than that, I was I'm

59:28

really gonna I'm just gonna fly through Collins

59:30

random thing. So I was listening

59:32

also to George

59:34

Straight all my exes live in Texas.

59:37

Always always a good one, A karaoke

59:40

favorite of mine.

59:41

A classic.

59:43

It's just me playing a character, man, But

59:46

I'll just that's how I eat it up at karaoke.

59:48

If it's if I feel like I'm in a character, that's when

59:50

I eat it up a karaoke. And then the other one

59:53

is I'm almost been a Stevie Wonder

59:55

with his last I didn't know this, but this is

59:57

his last number one ever, which is a

59:59

part time I'm lover you and

1:00:01

me my partam

1:00:04

lover. But

1:00:06

yeah, that's that's what I've been listening to. Oh

1:00:09

my god, wait wait wait, wait, okay,

1:00:11

so I've talked about this band before. This is

1:00:13

exactly what this is. I cannot I'm

1:00:15

losing my mind right now, so freaking

1:00:18

speaking of TikTok changing the Internet, I've

1:00:20

talked about this song on the I cannot

1:00:22

believe I listening to this right now. But there

1:00:25

is a band called Local Eighth I've

1:00:28

talked about on this show and

1:00:30

they just released literally just

1:00:32

as I saw this, just looking through my music. They

1:00:35

just listened to their one of their like most angsty

1:00:37

songs, which is called Bound for the Floor,

1:00:40

and it's sped up and I cannot

1:00:42

believe that there's a sped up version of this. This

1:00:44

is a six minute song usually, but

1:00:47

it's oh yeah God, or a three

1:00:49

minute song.

1:00:50

God? What the fuck? How is this sped up?

1:00:53

Anyway? TikTok Wait, you

1:00:55

know what.

1:00:55

Collin's going to be listening to, So

1:01:02

tune in, next tune and next time.

1:01:06

You learned to except it now if

1:01:08

you won't, we get.

1:01:08

It and you just don't get it social

1:01:13

media? Do I have to say

1:01:15

anymore?

1:01:21

Anyways? Guys, thank you for

1:01:23

listening to The Busday. We hope to

1:01:25

see it next time.