On today's episode we talk to Daleele Alison, CEO, RooksDM, about the etiology of "Rooks," which in the Amharic language means "to go far," and how RooksDM wants to take people further than they're going today, helping businesses drive efficiency by leveraging tech to do as much they can, flying the plane as you're building it, curiosity, passion, reflection (and the importance of dissecting the situation when things don't work out), and how wearing all the hats is the most draining thing as a small business owner.