The saying goes that you never get a second chance to make a first impression. Such is true for first dates, job interviews, and of course, headlines. If your headline doesn't grab someone by the short and curlies and force 'em to click through to your content from their socials or RSS feed, you've missed your chance.

Your content could be packed with mind-blowing and totally groundbreaking information but without an equally amazing headline, you're not giving it a chance to shine in the spotlight of the Internet.

And just like your blog posts, your headlines also need to convey emotion, but even more than that, they need to spark a sense of curiosity.

Curiosity may have killed the cat, but you know what? It had to click on the link first.

Welcome to another episode of The Launch Ladies Show and as you may have guessed, this episode is all about the headline.

Get the show notes at http://launchladies.com/episode/9 !