0:00

In this episode, I will walk

0:03

you through how the top Mediavine

0:05

and Raptive bloggers are getting significant

0:07

Google traffic gains. In

0:09

case you haven't heard of our big study, we

0:11

did a complete analysis comparing

0:13

Mediavine and Raptive bloggers who

0:16

are active RankIQ users to

0:18

Mediavine and Raptive bloggers who don't

0:21

use RankIQ. We

0:23

chose Mediavine and Raptive because they have

0:25

the largest number of pro bloggers in

0:27

the world and these bloggers

0:29

know how to get results. It

0:32

also allows us to compare apples to

0:34

apples to show the true

0:36

effect RankIQ has on traffic. What

0:39

we found is that the majority of

0:42

Mediavine and Raptive bloggers are

0:44

using some type of paid SEO tool.

0:47

So if they're not using RankIQ, then

0:49

they're using a competing tool. Our

0:52

first study looked at 2,363 Mediavine blogs receiving between 1,000 and

0:54

500,000 monthly

1:01

visitors from organic Google search

1:04

and this was over a 12 month period.

1:07

The key measurement was the

1:09

monthly organic Google traffic of each

1:11

blog. We also segmented

1:13

the bloggers in the study into

1:15

three groups by monthly organic Google

1:17

traffic. Across all

1:20

three traffic segments, the study

1:22

found that Mediavine bloggers using RankIQ

1:26

ended up with an increase of

1:28

4.68 times the

1:30

monthly Google traffic of

1:32

the Mediavine bloggers not using

1:34

RankIQ. We

1:36

also used the same method to complete a

1:39

one year study of 1,144 Raptive blogs and

1:45

we saw the same results which

1:47

showed the Raptive bloggers using RankIQ

1:50

ended up with an increase of

1:52

beyond five times the monthly

1:55

Google traffic of the

1:57

AdThrive bloggers not using RankIQ.

2:00

You. May already be familiar with many

2:02

of the bloggers in the Study

2:04

who talk about their success with

2:07

Rank I Q openly in their

2:09

courses and podcast. Like.

2:11

Megan Porter's blog Pippin

2:13

Abby. Whose. Traffic has

2:15

plateaued at thirty three thousand

2:17

monthly sessions. When. He joined

2:19

Rank I Q on March Twelve

2:22

Twenty Twenty One. Today

2:24

her blog is getting over one

2:27

hundred and ninety four thousand monthly

2:29

sessions. Meghan. Is also

2:31

the host of the Top podcast for

2:33

food bloggers. Eat. Blog

2:35

talk. If you are

2:37

a food blogger, I highly recommend you

2:40

start listening to her show. After.

2:43

The media vine and wrapped his studies came

2:45

out. I. Decided to conduct

2:47

a deep dive it out. These

2:49

bloggers were specifically using rank I

2:52

Q. Which. I'll discuss today.

2:55

I. Also created the screen cast

2:57

video for this podcast episode. So

3:00

that you can see the different tools and

3:02

side rank. I Q. In. Action

3:04

as I discussed each one.

3:06

You. Can access this video

3:09

and more details on the

3:11

study by going to rank

3:13

I Q.com. Forward. Slash.

3:16

Media. Vine. I

3:19

will include this link in the

3:21

episodes description. Send.

3:24

The to studies and looking at

3:26

additional user stats. We. Found

3:28

the most successful rank I Q

3:30

users were doing three thanks. Number.

3:33

One. They. Create a new

3:36

blog posts per month. From.

3:38

Phrases in the key word library

3:40

of Rank: I Q. Number.

3:43

Two. They. Update: Eight

3:45

old blog posts per

3:47

month. using. The guidance

3:49

in the rank I Q reports.

3:52

And. Number three. They. consistently

3:55

do number one and number

3:57

two that i just mentioned

4:00

at least 12 months straight. Most

4:03

of the charts of the users in

4:05

the study were very similar to how

4:07

the PIP and EBI blog grew. The

4:10

first six months showed some positive gains,

4:13

but the big gains came over the

4:15

next 12 months from

4:17

the compounding effect of using RankIQ

4:20

reports to write eight new blog

4:22

posts and updating

4:24

eight old ones every

4:26

month. Now if

4:28

you are a brand new blogger, you

4:31

will not be updating any post in

4:33

the first year. Instead,

4:35

you will publish eight to twelve

4:37

new posts on phrases in the

4:40

keyword library every

4:42

month for one year straight. The

4:45

bottom line here is that for

4:47

both established and new bloggers is

4:50

that it doesn't matter how great a tool is if

4:53

you don't commit to consistently using it.

4:57

Maximum effort plus a proven

4:59

tool is always going to

5:01

equal amazing results. In

5:05

addition to this three-point finding, I

5:07

also found that the bloggers having

5:09

the most success used all

5:12

four core tools of RankIQ correctly,

5:15

which I will break down now into

5:17

four simple steps. Let's

5:20

go ahead and get started with step

5:22

number one. If

5:25

you've been blogging for a couple of years, the

5:27

first step is to start strategically

5:30

updating your post that have

5:32

been published for at least 12 months. The

5:35

best practice is for established bloggers to

5:37

use 50% of

5:40

their RankIQ reports on updating

5:42

past posts and 50%

5:45

on writing new ones. With

5:48

RankIQ, it takes less than 30 minutes

5:50

to turn an old declining post

5:52

into a top performer. On

5:55

top of that, it only takes about one-third

5:57

of the time to see a traffic boost

6:00

with a post update compared to

6:02

a newly old

6:06

post, all you have to do is go to primary

6:12

topic of your target keyword

6:17

which is usually the central component of

6:19

your current post title. If your post title

6:21

is 101 best things to do in Houston, you

6:24

will insert the phrase things to

6:26

do in Houston into the form field

6:29

and then click run report. Your

6:31

report will be generated and then

6:33

you'll click into the content optimizer

6:35

tool. Inside the

6:38

content optimizer is the editor

6:40

which is on the left hand side. You

6:43

will place the content of your current

6:45

blog post there. To

6:47

the right hand side is

6:49

a list of all the topics and

6:52

LSI words that Google's algorithm likes

6:54

the most for that keyword

6:56

phrase. They are

6:58

in order of most important to

7:00

least important. After

7:02

you paste your blog post into the

7:05

editor, RankIQ will calculate

7:07

your current content grade and word

7:09

count with the recommended targets

7:12

next to each one. On

7:15

the right hand side all the

7:17

topics and LSI words you have

7:19

already covered will be highlighted in

7:21

green. To see just

7:23

the topics and LSI words that you

7:25

didn't cover, you can click

7:27

the unused button above the list. This

7:30

will give you the list of everything that

7:32

you need to cover in order of importance.

7:35

From there you just add extra

7:38

content around each of these topics

7:40

and LSI words to make your

7:42

post more comprehensive. Your

7:45

grade and word count will automatically

7:47

be updated as you add more

7:49

content. Once you

7:51

hit A++ in the optimizer,

7:54

you've got the updated version of

7:56

your blog post that's ready to be placed

7:58

in WordPress. You Filling

8:01

in the content gaps on your old

8:03

post will help you rank for more

8:05

long tails and rank higher for the

8:07

keywords you are already ranking for. Now

8:10

let me tell you the strategy that

8:12

is helping RankIQ users get

8:14

the biggest traffic increases when

8:17

updating old content. If

8:19

you have an established blog your

8:22

first priority should be to identify

8:24

the older blog posts that are

8:26

losing Google traffic from content decay.

8:30

Content decay happens when your posts

8:32

decline in the Google rankings. The

8:35

usual culprit is a new

8:37

competitor that writes a post going a little

8:39

deeper and broader than your

8:41

post did. When you don't

8:43

stay on top of your content decay your

8:46

blog becomes a leaky bucket. Each

8:49

old post that is losing traffic creates

8:51

a new leak in your traffic bucket.

8:54

At some point no matter how many

8:56

new posts you create your leaks

8:59

will be too much and

9:01

your blog's traffic will plateau at

9:03

first and then begin to fall.

9:06

I created a powerful RankIQ tool

9:08

to quickly identify where the leaks

9:10

are so that you can fix

9:13

them. I've had

9:15

many bloggers and SEO agencies that

9:17

are RankIQ users tell me

9:19

they would pay the monthly subscription for this

9:21

feature alone. That

9:24

tool is the rankings audit.

9:27

RankIQ connects directly to the

9:29

Google Search Console API which

9:32

has more data than you will see

9:34

when you log into Search Console through

9:37

a browser. You should

9:39

only use third-party ranking tools that

9:41

connect with your Search Console account.

9:44

Anything else will give you

9:47

estimates from periodic scraping of

9:49

Google results that lead to

9:51

inaccurate data. Connecting

9:53

your Search Console to RankIQ will

9:56

give you superpowers to see things

9:58

more clearly and faster. faster

10:00

from your search data than ever

10:02

before. The rankings

10:04

audit gives you a report that is

10:06

all on one page and

10:09

it starts off with a searchable

10:11

database of your rankings. You

10:13

can search by keyword or

10:15

drop in the URL of your blog post

10:18

to see all of its rankings. When

10:21

you scroll down you will

10:23

see a section called pages

10:25

experiencing traffic contraction and this

10:28

is the one that will show you the leaks

10:30

in your traffic bucket. It

10:32

shows you the traffic from the last three months

10:35

of this year compared to

10:37

the same three month period last year

10:39

and ranks them

10:41

by the post with the

10:43

biggest year-over-year traffic loss. You

10:47

can click the export button to get a

10:49

spreadsheet of the URLs that you

10:51

need to do content updates on first.

10:54

For each one you will run a

10:56

RankIQ report and fill in

10:59

the content gaps and add the LSIs

11:02

using the content optimizer tool that I

11:04

talked about briefly a little while ago.

11:07

The rankings audit is also a great

11:10

tool to see which post went up

11:12

or down after

11:14

a Google update has completely finished

11:16

rolling out. Now

11:19

I will move into how to publish new

11:21

blog posts that get lots of Google rankings.

11:24

This brings us to step number two, which

11:27

is doing keyword research the right way.

11:30

Growth Badgers blogging income study

11:33

found that the biggest difference between bloggers

11:35

earning over $50,000 a

11:38

year and lower income bloggers

11:40

was that the higher income bloggers used

11:43

keyword research to decide

11:45

what topics to publish post on. Unfortunately,

11:48

the majority of keyword research tools

11:50

give you a whole bunch of

11:52

information related to

11:54

Google Ads that is mostly irrelevant

11:57

to a blogger and

11:59

you have to sift through millions of keywords

12:01

to find the top

12:05

keyword search results. This

12:07

is the first keyword search you're actually ranked for. This

12:11

process can take over 100 hours to complete. On

12:14

top of that there is also a large margin of error

12:18

because the tools are so hard to master.

12:20

RankIQ stands alone as the first tool with

12:22

a team of the top keyword research experts

12:24

on the planet that

12:28

have identified the lowest competition, high traffic keywords

12:30

in every major blogging niche. With

12:35

500 plus blogging niches covered in

12:37

our library, you get a

12:39

hand-picked list of the lowest competition

12:41

phrases with the highest traffic

12:44

potential. No searching, no

12:46

sifting, every one is a

12:48

clear winner. Once

12:50

you click into the keyword library tool,

12:53

you will see quick links to the

12:55

larger niches which you can directly click

12:57

into. Larger niches

13:00

have an extensive list of

13:02

keywords. For example, the

13:04

food niche has over 130,000 low competition

13:06

keywords that

13:10

are categorized into 93 sub-niches so

13:14

that you can quickly just see the words

13:16

that are relevant to what you want to

13:18

write about. You can

13:20

also type in your topic for a

13:23

quick search through the niche drop-down menu

13:26

or you can scroll down and look through the

13:28

niches that are listed A to Z. When

13:31

you go into an existing niche

13:33

or a sub-niche library, you

13:35

will see three easy to understand

13:37

metrics to help you decide which

13:40

keywords to go after first. The

13:43

first is a score showing how

13:45

much competition there is for that

13:47

phrase. Even though my

13:49

personal blog's domain authority is 76, I

13:53

still write almost every post

13:55

on low competition keywords because

13:58

I can quickly get a top three... ranking

14:00

and rarely get outranked once I'm

14:03

there. The second

14:05

metric shows the amount of traffic you

14:07

can expect to get when you

14:09

have a first page ranking. This

14:12

is not the basic search volume that

14:14

most keyword tools list. Search

14:17

volume is the number of Google

14:19

searches for a single specific phrase.

14:22

Single word search volume stats

14:24

are meant to be used

14:26

for pay-per-click ads, not SEO.

14:29

The visits per year is calculated

14:32

by our algorithm analyzing

14:34

the traffic other posts in the top

14:36

10 are getting, which includes

14:38

all the variations and longtails.

14:42

And the third metric tells you how long

14:44

it will take to get to the first

14:46

page of Google after you publish

14:49

a post. A study

14:51

by Ahrefs found that on average

14:53

across all phrases, it

14:55

takes between one and two years to

14:57

break into the top 10 on Google.

15:00

The same study found that 95% of newly published posts

15:05

don't break the top 10 in the first

15:07

year. Ahrefs called

15:09

the 5% that actually

15:11

made it to the top 10 in the first

15:13

year the lucky pages.

15:17

In a nutshell, our experts

15:19

have spent years digging through

15:21

billions of keywords to

15:23

find these golden keywords or

15:25

as Ahrefs called them, lucky

15:28

pages. And that

15:30

is the reason why the majority

15:32

of new posts written on phrases

15:34

from RankIQ's keyword library rank

15:37

in the top 10 within the first

15:39

year. This brings

15:41

us to step number three, which

15:44

is how to create the most comprehensive

15:46

piece of content out there for

15:49

the topics that you write on. This

15:52

starts with the SEO report, which

15:54

is what you'll run when you're ready to

15:56

write a new blog post. After

15:59

you run the report, you'll you will get

16:01

a page with two tabs. One

16:06

is for the content optimizer.

16:09

At the top of

16:11

your report is a summary that shows you

16:16

the suggested minimum content grade and

16:19

the suggested minimum word count. The word count

16:21

is a weighted median based upon

16:24

the word counts of the highest ranking

16:26

pages for that keywords. You can go

16:29

higher than the suggested word count but you want

16:31

to make sure your post is there.

16:34

There will also be times you're able

16:36

to write a comprehensive blog post

16:38

that doesn't reach the suggested word

16:40

count. As long as

16:42

you're covering the keyword better than the competing

16:44

post on the first page of Google, coming

16:47

in a little below the recommended word

16:49

count is completely acceptable. The

16:52

first section of the report is

16:54

the content analysis which

16:56

lists the topics Google wants you to cover

16:58

in your post. These

17:01

topics are also listed in the

17:03

same order within the content optimizer

17:05

which I'll be covering later. You

17:08

will use this list of topics to

17:10

quickly come up with the outline for

17:12

your blog post. The

17:14

next section of the report is the

17:17

title analysis. It lists

17:19

the top keywords that Google likes the

17:21

most in blog post titles. Next

17:24

to each word is a blue bar

17:26

showing the importance Google places on each

17:28

word within the title for that

17:31

keyword phrase. They are

17:33

ranked in order by most important.

17:36

Below the title analysis is a

17:38

title greater where you will

17:40

type in your initial title and it

17:42

will guide you into crafting an A

17:45

plus title that Google will love. Once

17:48

you have your outline and your title

17:51

you will then open up the content

17:53

optimizer and begin writing your post until

17:56

you've achieved the target word count and

17:59

an A plus title. content score. At

18:02

the end of this process, you will

18:04

be left with the most comprehensive blog

18:06

post for that topic, along

18:08

with a top-notch title. This

18:11

is a winning combination for moving up

18:13

to the top of the Google results.

18:17

The final step of the four-step strategy

18:19

for success is goal-setting

18:21

and planning. On

18:23

the home page of RankIQ, you'll be

18:26

able to set your monthly goals for

18:28

publishing new posts and

18:30

updating old posts. For

18:32

established blogs, I recommend,

18:34

as I mentioned earlier, having a

18:37

monthly goal of eight new posts

18:39

and eight post updates. And

18:41

for new blogs, I recommend having a monthly

18:44

goal of closer to 12 new

18:46

posts per month. You'll

18:48

not start doing updates until the

18:50

second year of blogging, so your

18:52

update goal will be zero. Once

18:56

you set your goals and have been

18:58

publishing new posts and updates, your

19:00

goal scoreboard will show a

19:03

three-month snapshot of your progress,

19:05

what you did the last month, what

19:08

you're doing the current month, and

19:11

what you have planned for the next month.

19:14

Having your targeted track goals front

19:16

and center every day is

19:18

vitally important to success. The

19:21

most famous long-term study on goals

19:24

was of the Harvard MBA

19:26

graduates from the class of 1979. The

19:30

research team asked each one this

19:33

question, have you

19:35

set written goals and created a

19:37

plan for their attainment? 84%

19:40

had not set any goals. 13%

19:45

had basic goals, but

19:47

no plan. And

19:49

only 3% had

19:52

written down clear goals with a

19:54

concrete plan. 10

19:56

years later, in 1989, they went back. can

20:00

interview the graduates to find out how

20:02

much they were earning. The

20:04

13% with basic goals

20:06

and no plan were earning

20:08

two times more than the 84% that had not

20:11

set any

20:13

goals and the 3% that

20:16

wrote down clear goals with a plan

20:19

were earning 10 times more

20:22

than the rest of the 97% in

20:25

the study. Let me repeat

20:27

that one more time the

20:30

3% that wrote down clear goals

20:32

with a plan were earning

20:34

10 times more than

20:36

the 97% that did

20:38

not. By having

20:41

clearly defined monthly new posts and

20:43

update goals attached to

20:45

your content plan you'll be

20:47

able to stay locked in on the most

20:49

important goal there is to bloggers which

20:52

is creating and updating content

20:55

and that brings us to RankIQ's

20:58

content planner whose design

21:00

was inspired by hundreds of

21:02

recommendations from RankIQ users in

21:05

regards to what their ideal content

21:07

planner would look like. Because

21:10

the design and functionality was

21:12

built solely for bloggers it

21:15

is easily the best content planner

21:17

there is for blogging. As

21:20

I wrap up this episode I

21:22

highly recommend that you watch the

21:24

screencast video that I made just

21:27

for this episode that will completely

21:29

walk you through each of

21:31

RankIQ's tools. I've created

21:34

a special page with this video along

21:36

with the details of the Mediavine and

21:39

Raptive study. In addition

21:41

I have included a special coupon code

21:43

to give you an additional $20 off the

21:45

current special

21:47

promotion we're running right now. You

21:50

can get to this page by going to

21:53

rankiq.com forward

21:57

slash Mediavine. including

22:00

this link in the description of this

22:02

episode. And

22:04

that will do it for this special

22:06

episode of the Blogging Millionaire. I

22:09

want to thank you for making me part of your day and

22:12

I hope the rest of your day

22:14

is filled with all kinds of personal

22:16

and blogging success.