This week I had the opportunity to speak with Matt Johnson, Senior Growth Marketing Manager at GoCardless.

During our conversation we discussed GoCardless' award-winning content strategy, which has helped them to achieve incredible organic growth (5x growth!) over the past 18 months. Matt goes into detail around the original goals with the strategy, how they determined success and what their future plans are.

Away from SEO Matt talks about his passion for growth marketing. What are his go-to industry news sources to keep up to date and where he sees the future direction of digital acquisition strategies.

Useful Resources

Risk assumption testing blog article:
https://medium.com/mindsea-development-inc/why-your-rat-riskiest-assumption-test-is-the-real-mvp-177d66cde3e1

How GoCardless grew traffic 5x:
https://content-led.com/how-gocardless-grew-traffic-5x/