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0:55

boss baby is unapologetically ambitious and

0:58

paves the way for herself and other women to

1:00

rise, keep going, and fighting on.

1:02

Your own mission to be her best self in all

1:04

areas. It's just believing in yourself.

1:06

Confidently stepping outside, head comfort zone

1:08

to create her own vision of success. Vision of

1:10

success.

1:15

Shanty, welcome to the Bosford podcast.

1:17

You are our guest expert within the society.

1:20

This month. And it's just such an honor to have

1:22

you here because you've

1:24

built a business teaching people

1:27

how to strategically move through

1:29

an email cycle from joining and

1:31

purchasing at the very end. And so I wanted to

1:33

start this conversation by first of all

1:35

just talking to you about Why from your perspective?

1:38

Is it imperative that every business

1:40

has an email list? Yeah.

1:42

This is such a great question, and

1:45

I think in our

1:47

modern times where we have

1:49

so many social platforms and

1:51

so many ways of communicating with

1:53

our audience Email

1:55

almost feels old

1:57

school redundant. Like,

1:59

do people still use email? There's a

2:02

lot of questions

2:03

that online business owners have

2:05

around is it really worth

2:08

my time?

2:09

And

2:10

My answer to that is,

2:12

well, do you use email? Like,

2:16

Danielle, do you use email

2:18

every day?

2:20

Every day. And who

2:22

do you let into your inbox? Oh

2:26

my goodness. I have either

2:28

my team people I know

2:30

or some of my favorite newsletters

2:32

that I opened to or a favorite

2:35

some home decor brands for sure, they

2:37

creep in there. Right?

2:39

Yes. Totally. Our favorite

2:41

brands, the people we trust, there's

2:44

a much higher level of

2:46

intimacy in an inbox simply

2:48

because of that compared

2:50

to, you know, Instagram. Like,

2:52

who do you follow on Instagram?

2:54

There's usually a much lower

2:57

barrier to entry. So

2:59

think about the

3:01

psychology behind that.

3:03

If you can

3:05

make it into someone's inbox.

3:08

Have a certain level of trust

3:10

where they're happy to have you there.

3:13

Inconsistent communication with

3:15

them.

3:16

When you go to launch

3:18

your offer,

3:21

they're gonna be way more likely

3:24

to number one see it

3:25

in the first place because there's no

3:27

algorithm So

3:29

if they're used to opening your emails and

3:31

they dig what you're putting out there,

3:33

they're

3:33

gonna open that email. They're gonna see the

3:35

offer. And then number two, they're gonna

3:38

be

3:38

way more likely to actually buy

3:40

from you

3:41

because of the intimate nature

3:43

of what happens in an inbox

3:46

compared to what happens in

3:48

Uber distracting platforms

3:51

where

3:52

we often get into just analysis

3:55

paralysis, and it's

3:57

so easy to, you know, maybe

3:59

see something

4:01

resonate with it, click like,

4:03

but not take any action because you don't

4:05

wanna leave the app because

4:07

it's engineered to be

4:09

addicting and to hold your attention.

4:12

Email

4:12

totally different vibe.

4:15

Yes. Completely. And I think even as

4:17

people think about this, they can just reflect on

4:19

how many people they follow versus

4:21

how many people who actually have their email

4:24

address. So I know I follow over a thousand

4:26

people. A thousand companies don't

4:28

actually have my email address. And so

4:30

I think that's a really good point

4:32

for first of all everyone to put themselves in

4:34

their own shoes and think as a consumer, how

4:37

you are interacting the difference between social

4:39

media and the difference between email. So let's

4:41

stay on that subject a little longer because

4:43

what we always talk about is I

4:45

like to think about social media as

4:47

a primary platform, but

4:50

it's one that is rented. So it's

4:52

one that most people are going to

4:54

find you via. It's not like, you

4:56

know, you are discoverable. There's a small pages,

4:59

etcetera, which is not the case necessarily

5:01

for email. So I think this

5:03

rented primary platform being your

5:05

social media is a great place, but I wanna make sure

5:07

I wanna understand the difference between what's

5:10

rented and what is owned because just

5:12

like a house, you rent

5:14

your social media platform, and it

5:16

can be taken away from you at any

5:19

point. You know, we always hope

5:21

and I'm sure that won't necessarily happen,

5:23

but you are a little bit of mercy of

5:25

an algorithm. Whereas, email, let's

5:27

talk about it being owned. The fact that

5:29

you own that house, you rent your

5:31

social, you own your email addresses.

5:34

So let's talk about, you know, why that

5:36

is important recognized, and therefore

5:38

also is considered a

5:40

really strong asset when building a business.

5:43

Yeah. That's a great point too. Like,

5:46

you own your email list. It doesn't

5:48

matter if you change email

5:51

service providers. You get

5:53

to take that list of

5:55

names who've given you

5:57

consent to email them with

5:59

you

6:00

wherever you go, for however long

6:02

your business

6:03

exists.

6:05

And

6:06

I love the rent versus

6:08

own analogy because I also

6:10

think of

6:12

owning land and property in

6:15

real life and owning an email

6:17

list both as

6:19

long term

6:20

assets that hopefully

6:23

appreciate

6:24

and get better with time and pay

6:26

dividends

6:28

over time.

6:29

Like, the more you consistently grow

6:31

your email list,

6:33

the more money you're going to

6:35

make.

6:36

As long as you are consistent

6:38

in actually connecting with those people

6:40

and emailing them. But for the most

6:42

part, the trajectory when you start

6:44

growing is that your revenue

6:46

grows too. There

6:47

is definitely a direct correlation there.

6:49

So if people starting out in

6:51

their business, I always say, like, first thing,

6:54

get your social, get your branding, do all these

6:56

pieces, know what your offer is. But once

6:58

they have that, getting people onto

7:00

that email list is gonna be a crucial point. So that's

7:02

gonna take the nitty gritty side of that.

7:04

How do people persuade

7:07

people to give them that email address.

7:09

Let's discuss some of those aspects.

7:11

Yeah. Right. So there's challenges

7:14

that come with a higher barrier

7:16

to entry

7:16

too.

7:17

Right?

7:18

You have to build trust

7:20

and connection and create a sense

7:23

of intimacy

7:23

kind of right off the bat

7:26

in order for someone

7:28

to say, like, sure. Yeah.

7:31

You're welcome into my inbox. Come

7:33

on over. So how

7:35

you do that? I mean, there's so many

7:38

different ways,

7:39

but my jam is using

7:42

quizzes. As

7:44

a tool to

7:46

build, trust, create

7:47

connection, have conversations at

7:50

scale, connect with

7:52

the human on the other

7:54

side of the screen. There's

7:56

a lot of, like,

7:58

like, logical

7:59

magic happening with a quiz

8:02

because everyone's favorite topic is

8:04

themselves.

8:06

So doing all of those things

8:08

and then Also being able

8:10

to through a quiz, through

8:12

asking questions, understand

8:16

who's on your email list,

8:18

Like, to be able to tag them with,

8:21

like, this person is

8:22

an

8:24

amateur photographer. And

8:26

this person is a professional.

8:29

And let's say you teach photography, you're

8:31

gonna talk differently to an amateur

8:34

versus

8:34

a professional. Right? So

8:36

you it allows you to capture

8:38

that information and then market

8:40

and communicate more effectively too.

8:43

And on the side of the

8:45

quiz taker,

8:47

you have

8:49

talked to them like they're a real human being,

8:51

given them specific insight

8:54

that meets them where they're at that doesn't

8:57

feel like it's one size fits all.

8:59

You know, there's just this fun aspect

9:01

to

9:02

though

9:04

so ideally, after that experience,

9:07

they'll be so happy to give you

9:09

their email and to see Well,

9:12

if this was my first interaction with

9:14

this brand, let's next.

9:17

Okay. So I love to tell

9:19

you guys about all my favorite products

9:21

that we are utilizing behind the scenes

9:23

as BOSS BIP. And as a lot of you

9:25

just saw, I was on stage with Brandon

9:27

Maushard recently at influencer summit.

9:30

And boss babe's influencer

9:32

school sponsored the summit as

9:34

did Kajabi. Now, I wanna

9:36

tell you about Kajabi because it's literally one

9:38

of my favorite products we have been utilizing

9:40

emboss papers since two thousand and nineteen.

9:43

And you guys know, we are so

9:45

particular about the products that we utilize.

9:47

And so when I find a good one, I always wanna

9:49

tell you guys what we've been using

9:51

it for and how. And Kajabi

9:53

is what we actually built, influenced the

9:55

school on. But it does so so much more.

9:58

So not only does it for us hold

10:00

all of our calls and content in there

10:02

where people can comment under videos

10:05

and interact with us in there, It is also

10:07

an amazing place where you can build web pages.

10:09

You can start newsletters. You can meet your

10:12

first sale online. And

10:14

you don't need a ton of

10:16

products and a ton of software is making it all confusing

10:18

because you're kind of overwhelmed about

10:20

what it touches to watch. Kajabi

10:22

is an all in one. It is

10:25

literally the most popular system for online

10:27

marketing today. Over one hundred

10:29

thousand creators, thought leaders and

10:31

online entrepreneurs have made over

10:33

four billion, yes,

10:36

four billion dollars utilizing

10:38

Kajabi. So if you are feeling lost and

10:41

if you wanna get rid of at least ten different

10:43

software and use this one, kajabi

10:45

is where it's at. Like I said, you can build

10:47

web pages, blogs, membership sites,

10:49

You can create offers and check out pages

10:51

to accept money. You can host your videos,

10:54

your podcasts, your online courses, and

10:56

even coaching sessions. You can

10:58

start your newsletter tomorrow, capture

11:00

emails, and build files, all in

11:02

this one amazing tool.

11:05

So go to kajabi dot com

11:07

for your free trial. That is KAJABI

11:12

dot com. I'm gonna put a link to make it a

11:14

tonic easier for you so that you can

11:16

actually grab it from there. And like I said, you

11:18

can say goodbye to a ton of other softwares

11:21

just by making this one simple

11:23

switch and it'll literally cost a fraction

11:25

the price and all the other tools like, I promise

11:27

you if you've got ten tools right now, and you can condense

11:30

to kajabi, it's gonna save you a ton

11:32

of money. So as you've done, I'm pretty passionate

11:35

about it. We've been utilizing it, so I don't hesitate

11:37

to recommend it. You can start your free trial.

11:39

Twist of the arm. I've got one for you at kajabi

11:41

dot com, KAJABI

11:44

dot com. And you can use too. And if any

11:46

of you are listening in your audience and floss to school,

11:49

you are going to know how amazing it

11:51

is, all those videos that are in there, the branding

11:53

that you see, we've done all of that via kajabi.

11:56

So like I said, I'm not gonna recommend anything

11:58

to you that I'm not boring to my things

12:00

myself.

12:03

I have a quick question for you guys.

12:05

Do you enjoy channeling? Because

12:08

I never used to channel, but over the

12:10

last few years, I've really gotten

12:12

into it because I like to capture

12:15

the life lessons that I'm really grateful

12:17

for. So now I

12:20

journal either in the morning or in the

12:22

evening depending on which is in flow

12:24

and all honesty. And I started

12:26

doing this because most people actually

12:29

deepen their gratitude and

12:31

self awareness when they journal.

12:33

It also decreases stress and helps

12:35

you achieve your goals faster. In

12:38

fact, gelling is actually a huge differentiator

12:41

between average performers at work.

12:43

And those are high performing people

12:45

because it creates clarity,

12:48

it creates more confidence and success.

12:51

So one of my things that I've

12:53

been asking when I've been doing the podcast

12:56

or chatting with friends is why don't

12:58

you journal more? And most

13:00

people already struggle with staring

13:02

at a blank page. Like, when they look at the

13:04

paper, on the lake in front

13:06

of them, there's some comedy game. They don't know to

13:08

write about or they just forget. Hence

13:11

why I'm really encourage you to help people to join

13:13

a growth day and think you'll love it if

13:15

you've been in this position too. Growth

13:17

day is the world's number one system

13:19

for self development. It's basically an

13:21

all in one personal development app,

13:23

and it has an amazing digital

13:26

journal. People really, really love it because

13:29

it actually gives you prompts. They've

13:31

actually a leverage research and pull together

13:33

writing prompts for self reflection, positive

13:35

mindset, confidence building, and success. So

13:38

you aren't actually left there with that blank

13:40

piece of paper, not knowing what to write.

13:42

And right now, you can actually get a free

13:44

fourteen day trial at growthy

13:46

dot com. So this is perfect time

13:48

of year if you heading towards the end of the

13:50

year and starting to think ahead into twenty twenty

13:52

three, you can start your practices online

13:55

at growth deep dot com. And when you

13:57

sign up, not only will you get a fourteen day

14:00

free trial, you're also gonna get habit

14:02

tracking, goal setting, and scoring

14:04

improvement on your everyday life. Or

14:06

day every day. It's so easy to access

14:08

it. I have it on my phone. I absolutely love it

14:11

and I just know you're gonna love it too. And if you

14:13

need to type out your journals or you could

14:15

dictate them in so many different ways because

14:17

it is not that you can input that information.

14:20

So I hope you love it and you join me in

14:22

there. I also teach every single month that all

14:24

you need to do to activate your free trial is go

14:26

to great day dot com.

14:30

I also did the power of quizzes and,

14:32

you know, just to give everyone little bit of context,

14:34

what most people do is when they're like, okay.

14:36

You need to go to an email address. Like, just grabbing

14:38

email addresses. And really

14:41

not knowing the demographics of the customer,

14:43

who they are, what they like, what they do,

14:45

what their problems are, what level they're at. And

14:47

I think what is really important

14:50

to, like, make sure people understand is

14:52

the power of a quiz.

14:54

And when you are starting this growth

14:57

or you are realigning

14:59

your goals and where you wanna take your

15:01

email, existing email list. I

15:03

think it's so powerful to know

15:06

the resource that creating a

15:08

list actually does because what

15:11

you're saying is, like you say, you learn

15:13

so much is great experience for the

15:15

consumer because they're like, wait. Hang on a

15:17

minute. I'm actually getting something

15:19

out of it. So let's give some examples to ground

15:21

this of quizzes that people might take

15:24

to get onto an email list because

15:26

then people can understand what we're trying to say

15:28

with how you're gathering information and

15:30

what that looks like on the back end, but also what it

15:32

looks like on the front end is potential

15:34

customer slash consumer?

15:37

Yeah. For sure. So we

15:39

can even continue with this photographer

15:41

example. I have client She

15:43

has a visual course teaching

15:46

photographers the business

15:48

side

15:49

of photography.

15:50

How do you actually build

15:52

clientele

15:52

and refine

15:56

your brand and your own style and

15:58

all that.

15:59

So her

15:59

quiz is what's

16:02

your photography

16:03

super power? And

16:05

then photographers

16:06

take that quiz, and

16:08

in their results, they get

16:10

some insights into where their strengths

16:12

are, what their challenges might

16:14

be. It's

16:15

an external reflection of

16:18

what

16:18

they likely already know. Right?

16:20

But it's this external factor

16:23

that has such a strong

16:25

influence on

16:27

their confidence in moving forward.

16:30

So for

16:32

Nicole, it's her name. For her to tell them

16:34

you are

16:36

wins a call and romantic and

16:39

you love

16:40

little use of light and

16:42

here are some other photographers who

16:45

are super, super famous, who have

16:47

a similar style. Here are

16:49

some visuals that you might

16:51

feel drawn to here's what

16:54

you need to work on if you wanna build a successful

16:56

photography business

16:58

as this being

16:59

your superpower

17:01

and here's what happens

17:03

next. So

17:04

that sort of onboards them

17:06

into her universe.

17:08

Gives them so much value. And

17:11

then from there, they start getting

17:13

emails that deepen that relationship.

17:17

I know that's so powerful as well because

17:19

what people human behavior loves

17:21

is being we actually really crave

17:23

giving labels sometimes. I mean, I don't know.

17:26

You know, if a lot of people have noticed that Natalie

17:28

and I are a little bit obsessed with the zodiac sign,

17:30

virgos and capricorns. We know our Emmy

17:32

grams and There's a lot of comfort that

17:35

comes when you identify as

17:37

a label sometimes. And think that's

17:39

what the power of quizzes are. When people feel

17:41

seen and heard and that reflected back to them,

17:43

like, oh, you're this type of personality. This

17:46

is what you love, this is what you get to work on,

17:48

and here are some resources. It

17:50

actually is such a value. And I

17:52

always think about email too as a

17:54

currency. So just

17:57

like you think sometimes Oh,

17:59

yeah. No. I'm not asking for money. Why is it

18:01

a hard decision? But if you think and put

18:03

yourself back in your own shoes for a second, I'm

18:05

super careful who I give my email to. Like,

18:07

I see that as, like, a gift to somebody

18:09

if I'm I'm trusting them with my email

18:11

address. It is a form of currency. So

18:14

I think the power of a quiz is

18:16

that it gives so much upfront value.

18:18

There's a promise and there's a delivery at the end,

18:20

which as we know for people to buy, they have

18:23

to go through a know like and trust process

18:25

I think quizzes are really powerful at speeding

18:29

that up, that no. They're hearing

18:31

about you sort doing the quiz. They like you

18:33

as they're going through the quiz. And then

18:35

because you're fulfilling what you promised and you're

18:37

giving them the value, they're starting to

18:39

trust you. And in my opinion,

18:41

quizzes are amazing for email campaigns

18:44

and email marketing because they

18:46

do fast track that, then if it was just like, oh,

18:48

here's a free PDF. Because you're

18:50

actually even learning more about

18:52

your customer and then actually

18:54

able to segment. So I don't wanna get too

18:57

complicated But let's also talk

18:59

a little bit about email segmentation and what

19:01

that means. Maybe if we start like platforms

19:03

where you host email addresses, let's

19:05

kind of cover a few of those, our favorites. And

19:08

then let's go into why it's really

19:10

powerful to segment. Yeah.

19:13

I mean, I'm curious what

19:15

you use

19:16

I'm a big fan of ActiveCampaign. Yes.

19:19

That's true. That's what I use. I use ActiveCampaign.

19:22

Right. Yeah. And ActiveCampaign has

19:24

so much functionality when it

19:26

comes to segmentation and

19:28

tagging and things like that. The ConvertKit,

19:31

I think, is pretty good to We

19:33

see that. I don't remember on Mailchimp. When

19:35

we, like, first. Like, I was trying to get my

19:37

head around it. Mailchimp was a really

19:39

good, like, starter one. But if

19:41

I I feel if anyone's, like, ambitious and

19:43

they know they wanna be, like, really growing this thing,

19:46

I will always recommend, like, starting a lot of

19:48

campaign because moving email addresses

19:50

is definitely the funniest thing to do.

19:53

Yeah. I recommend the

19:55

same thing. Like, choose the platform that you can

19:57

grow into because it is such a

19:59

headache to have

19:59

to migrate

20:01

if you get to a point where

20:03

Mailchimp or Flowdesk, like,

20:06

it doesn't cut it anymore. And I would

20:08

say segmentation is one of the bigger

20:10

features that

20:11

as your business grows,

20:13

as your offer suite becomes

20:17

more dynamic and you

20:20

serve more than one primary

20:22

audience, it's

20:23

so important to know,

20:26

okay, who's in what category?

20:28

Who's a fit?

20:29

Or what product

20:31

or offer?

20:32

And I don't know if anyone listening is in, like,

20:34

say, e commerce where

20:35

you're selling products.

20:37

Again, having a segmentation

20:40

available to you

20:42

is so useful if you have

20:44

more than one product.

20:46

So let's talk about segmentations. Give

20:48

some examples of segmentations for

20:51

those listening who might not understand this just

20:53

yet.

20:53

Yeah. So it sounds

20:56

complicated and intimidating, but

20:58

really all it is is

21:00

if you were to look at from the

21:02

big picture of your business, you

21:05

know, do you only serve one

21:07

type of person?

21:08

Do you only have one offer?

21:11

If it's a yes, you probably don't need

21:13

to worry about segmentation just

21:15

yet.

21:16

But if, say, let's just

21:18

give an easy example here. Let's say,

21:20

you are business

21:22

coach.

21:23

And you work with

21:26

total beginners, and

21:27

you help them to figure out

21:30

how

21:30

to get started. And maybe you have a

21:32

really affordable course

21:34

for that.

21:35

And then on the other side, perhaps

21:38

you work one on one with

21:41

business owners who are a little

21:43

bit more advanced, maybe they're working toward

21:46

hitting

21:46

their first six figures or

21:48

something. So

21:49

those are super different audiences. You

21:51

would have different offers for those audiences

21:54

and you would market differently to

21:56

them. So

21:57

segmentation,

21:59

if you had a

21:59

question and mute your quiz, And

22:02

you can do this without a quiz. Like, you can

22:04

just, in an email,

22:05

say, click this link if you're a beginner,

22:08

click this link. If you're working

22:10

on hitting your first six figures.

22:12

But

22:13

if you can segment the

22:15

beginners and those who are more

22:17

advanced,

22:18

then you can when

22:20

you're doing promotion for

22:22

your course,

22:24

only send to the people,

22:26

the segments that

22:28

you know it's actually gonna be useful

22:30

for. Because what happens when

22:33

you start sending emails For

22:35

total beginners to

22:37

a more advanced business owner, they don't

22:40

unsubscribe. They're

22:41

not going to feel like they're in the right

22:43

place and they will leave. So

22:46

all it is is getting

22:49

just a little bit more granular and

22:51

specific and understanding

22:53

who's who so

22:55

that you can meet them where they're at.

22:58

I

22:58

love that. I think that's so true. And I think that's

23:00

a game of markets always is to, like,

23:02

meet your customers and consumers where they're

23:05

at. Because if you're just, like,

23:07

sell sell sell, like, this is my product

23:09

buy this is my product this is my product, versus

23:12

hey, do you have this problem? I have

23:14

the solution for that. It happens to be one

23:16

of my product. It's such a different

23:18

energetic shift for so many.

23:20

And I think that when you

23:23

dial in email segmentation, that

23:25

is one of the key things that mean, like

23:27

you say, you can send stuff as actually a value.

23:30

I was there's a saying that's selling a

23:32

service, and it really is

23:35

if the person has the

23:37

problem and needs that problem servicing.

23:40

But if it's not, it really is just selling

23:42

and it's annoying and people unsubscribe. And

23:45

so I think there's just like this,

23:47

you

23:47

know, real understanding that's like

23:49

when you are actually giving something that you

23:52

something to somebody or offering something to somebody

23:54

that you know their need, it's

23:56

very different and they're more likely to buy than

23:58

like I said. If you're just like, oh, I'm going to throw

24:00

spaghetti at the wall, and see what sex.

24:02

And whilst I think on your first entrepreneur,

24:04

like, you have to be scrappy and have the most spaghetti

24:06

at the wall, like, I never want anyone to feel super,

24:09

super polished. I do think it's just starting

24:11

to understand your offer and your audience, dialing

24:14

in, quizzes, and segmentation with

24:16

an email, such such

24:19

a game changer.

24:21

Have you ever wondered how I started

24:23

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24:25

build your personal brand, a grown audience? Then

24:27

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24:29

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24:32

On Influenza Summit, I spoke about how

24:34

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24:36

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24:38

economy can thrive. So many

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of you asked for a replay and now it's

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finally up. So you can go to influencer

24:45

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24:47

That influencer summit dot com forward

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24:52

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24:54

And if you're trying to do this to build your brand

24:56

and online sales, it's not always easy.

24:59

It's scary to put yourself out there. You have to

25:01

overcome, you know, so much doubt,

25:03

and it's really hard at times to know what

25:05

to focus on. A lot of people just

25:07

never break through even though they've got

25:10

really good content and they really can't help

25:12

people. It takes a lot of courage and

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25:27

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25:30

in our careers. It was a really good conversation.

25:33

So my replayers of this one only for

25:35

free go to influencer summit dot

25:36

com forward slash forward

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save.

25:41

So,

25:41

Shandy,

25:43

we have known about you and our space

25:45

for so long. You have the most incredible reputation.

25:47

You work with people like Janet Kutcher.

25:50

A report field, help them grow their businesses by,

25:52

like, hundred thousand on their email list,

25:54

etcetera. And I really want you to

25:56

share a little bit about what you've

25:58

been teaching this

25:59

month, we're inside

26:01

the society as our guest expert.

26:03

And why you feel those things are really important

26:05

for new business owners to understand?

26:08

Yeah. Oh my gosh. It was so

26:10

much fun to create these lessons,

26:13

just keeping in mind who your audience

26:15

is, so many online business owners

26:18

haven't really gotten into this

26:21

email marketing universe yet, or

26:24

understand, you know, how to create

26:27

a quiz.

26:28

So

26:29

I really dig into that and

26:31

go through it step by step.

26:33

Where do you start? How do you come up

26:35

with an idea?

26:37

What do you work on first? The

26:39

results, the questions, how

26:41

do you ask really compelling engaging

26:43

questions? And

26:44

then what goes into those

26:47

results?

26:48

How do you create

26:50

a memorable first impression.

26:53

How do you create connection? How

26:55

do you speak

26:56

to someone's

26:58

personality traits? In

27:00

relation to what

27:02

it is you offer because, you

27:04

know, maybe you sell, like, herbal

27:06

teas.

27:07

And here, how does personality connect

27:10

to that? So we talk a bit about

27:12

that the

27:14

and really go into

27:17

the nitty gritty of how to actually

27:20

get it done without, you

27:23

know, getting stuck halfway. Because

27:26

there's a lot of moving pieces with

27:28

creating a quiz,

27:30

certainly more than most

27:32

other types of lead magnets where, like,

27:34

you

27:34

know, creating a free guide or checklist

27:37

or even a

27:38

webinar can feel lot more straightforward.

27:41

So

27:41

we go through all those step. And

27:43

hopefully, by the end, anyone

27:46

who watches will have a

27:48

really clear vision of how they can implement

27:50

with their own business. One

27:53

hundred and seventeen. I think that's what's really

27:55

amazing by what you created. Just so used

27:57

to working with entrepreneurs at

27:59

these levels too and at least really help, like,

28:01

Even if suddenly entrepreneurs might be

28:04

doing more revenue, building a

28:06

quiz and segment in the email list can

28:08

actually be, like, you know, something new

28:10

for them too. And I think the way that you've explained

28:12

it like step by step is really powerful

28:14

so that even if you're a beginner to email

28:17

or if you're coming with some email knowledge,

28:19

there's something to completely take away

28:21

from it. And just like with anything, think

28:23

it's like being able to pull

28:25

out of it for a second and then go, what is the

28:27

object? Of of building this email list

28:29

because, again, I always say, like, when

28:31

you're raising in businesses, like, money

28:33

isn't equal, like, dollar

28:35

from one person is want

28:37

that dollar bit from another person that's like the

28:39

equivalent to three dollars because you know that they're gonna

28:42

add value and they're gonna bring other things

28:44

to your business, and I think the same with

28:46

quizzes. Like, just because you have an email

28:48

list, you could have an email list. I know people have email

28:51

list of just five hundred thousand. But they

28:53

are so dialed in that

28:55

they have a forty

28:57

million dollar business because

29:01

of that email, they know so much about

29:03

those people on email list. It's easy for them

29:06

to speak to them and to sell them. And then

29:08

they know other people who have, like, seven

29:10

hundred thousand email address who just don't

29:12

have businesses as big as that because the

29:14

game, they don't have a insight of who am

29:16

I speaking to, etcetera. So I think

29:19

the key thing is, don't we intimidate and buy those

29:21

numbers? I know there's numbers I just share, they're pretty

29:23

high. But, like, if you can start with

29:25

these good foundations. Like, I felt like

29:27

the master class that you created Shantee was

29:29

kind of little bit like, you know, when you're

29:31

first, like, starting out and you don't really

29:33

have any money. But if you understand,

29:36

like, the principles of money, you set

29:38

yourself up for success as you start

29:40

bringing in. You know that, okay, I'm gonna save here

29:42

for my tax, I'm gonna save you for my savings. I'm gonna

29:44

invest this versus waiting

29:46

till you create that and then having to backstop

29:49

going, oops, what should they actually done?

29:51

And it's like the compound interest

29:53

of making these decisions really early

29:55

on is super super powerful. What

29:58

do you think are some of the key things

29:59

that that key tricks

30:02

that you're like, I just wish that

30:05

more people knew this.

30:08

Yeah. I would say the

30:10

biggest one is starting

30:12

with the end in mind. So

30:14

a lot of business owners

30:17

create a quiz because it

30:19

sounds

30:19

fun. They heard this works really

30:22

well, so they get a fun idea

30:24

and they run with it. And it actually

30:26

works. Like, you

30:28

know, for the most part, you can put any

30:30

quiz out there, and it'll work. People just

30:33

generally love taking quizzes. They convert

30:37

like, ten times higher than

30:40

lead magnets, like, we

30:41

see all the time, like, free guides and stuff.

30:44

So you can see that it works

30:46

and

30:46

you build your email list and

30:49

then you go

30:51

to actually sell and

30:53

it's like

30:54

crickets.

30:55

So that's really common when

30:58

you don't consider what

31:00

it is that you're actually selling and

31:02

to who, when you

31:04

come up with the idea

31:06

for the quiz.

31:08

Ideally, you want there to be a through

31:10

line

31:11

and a really clear

31:13

path

31:14

from quiz to

31:17

what you're offering. And

31:19

when that's disjointed,

31:21

you might be building an email

31:23

list, you might

31:24

add thousands of subscribers,

31:26

but they're not necessarily gonna

31:28

be a fit for what you actually sell.

31:31

So true. Just taking that step back and

31:33

thinking about I I think this is such a

31:35

lesson we teach a lot in the influencer school

31:37

as well about the vanity metrics of followers

31:40

versus are those followers. Dialed

31:43

in to purchase, and it's the same with email. Like,

31:45

it doesn't matter if you have a hundred thousand people

31:47

that you don't or ten thousand people or one thousand

31:49

people if they're not the right people and so

31:51

being strategic right from the get go and understanding

31:54

what their end result is, so so

31:56

smart. Well, Shandy, thank you

31:58

so so much. And just like creating first

32:00

of all the best master class ever, but also

32:02

just coming on here and just sharing a little bit

32:04

about wisdom because I honestly

32:07

feel like if I'm not a person to have regrets

32:09

at all, I think things happen for you, not

32:11

to you. And if I was to go back

32:13

and do one thing again differently in my business,

32:16

it would be one hundred percent learning

32:18

and emphasizing more on email than I

32:20

did in those initial stages. I I was very

32:22

much in the operations, like, in fact, like, oh my

32:24

body should have run-in. And learn more

32:26

here early on versus trying to

32:28

play catch up as I got

32:30

deeper into my career. So I think it's

32:32

just a great

32:32

starting point for

32:34

any entrepreneur because there is

32:36

like we started off on saying on this podcast

32:38

as a direct correlation between email and your

32:40

business' revenue. So if you're gonna

32:42

spend your time doing anything, need

32:45

to know about email and how to get people into

32:47

e commerce is just crucial. So thank you. Thank

32:49

you so much, Chante. I wanna

32:51

put some links of your

32:53

website. I'm sure you have a quiz too.

32:55

We'll put some links to our quizzes and all the

32:58

things from where people can find you. And this society

33:00

if they wanna listen to that masterclass. So

33:02

do you wanna share your social handles and your

33:04

website? And then I'll drop those in the description

33:06

notes as well.

33:08

Yeah. For sure. You can

33:10

find me at shantyzac dot com.

33:12

And if you wanna take my very

33:14

meta quiz, on what type of quiz

33:16

to create for your business. You

33:18

can go to shandy zack forward slash quiz,

33:21

and you can find me

33:22

on Instagram, on

33:24

most social media,

33:25

outlets, gosh, Chantee's back.

33:28

Yay, I love that. Thank you so much,

33:30

Chantee, and thank you so much again.

33:33

Thank you.

33:38

Thank you so much for listening. And if you enjoyed this

33:41

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33:43

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