Can new businesses survive without some form of hype or over-promotion? Or will consumer or investor disillusionment inevitably correct this? One recent example where hype came back to bite a company founder is that of the shared office space provider, WeWork. Its stock market valuation fell from $50bn to near bankruptcy over the course of a few weeks.

GUESTS

Brent Hoberman, serial entrepreneur and investor, chair and co-founder of Founders Factory and First Minute CapitalKerry Baldwin, Managing Partner at IQ Capital,a venture capital investment firmRory Sutherland, Vice Chair of Ogilvy, the global advertising and marketing agency