I once lost $12M (yes, $12M!) Here's my #1 biggest learning. Don't make this classic brand management mistake!
I once lost $12M (yes, $12M!) Here's my #1 biggest learning. Don't make this classic brand management mistake!
I once lost $12M (yes, $12M!) Here's my #1 biggest learning. Don't make this classic brand management mistake!
Here's the deal brand manager...
Every day we read in the news how brands are falling apart.
The Gap doesn't know who they are anymore.
Victoria Secret missed the memo that the definition of sexy had changed and they hadn't changed with it.
Those are just a few recent examples of brand failures.
Here's what I've also heard from you all...
I've heard that you are afraid you are going to fail your brand.
That you aren't doing the right things and don't even know where to start.
Well, today you are in luck because I'm telling all on my most spectacular brand management failure, the #1 thing that I learned and THE MOST IMPORTANT THING to know as an associate brand manager, brand manager, or brand director to ensure the success of your brand.
Let's get it!
-Saxon
connect -> [email protected]
From The Podcast
The Brand Management Show – Marketing, Leading Teams, Work Life Balance, Corporate Leadership, Career
Are you a driven, corporate brand manager who wants to have faster career growth while maintaining boundaries and intentional work-life balance?Are you asking yourself:-> How do I “do brand strategy”? -> What does it mean to “manage up”? -> Do I really even know what I’m doing? Does everyone think I’m a fraud?…or maybe even the biggest question of them all: Can I really get to the next level in my career without sacrificing my personal life?Spoiler: As a brand manager, you’re the linchpin of your team and company, but you feel stretched thiiiiiinnnnn. It feels like YOU (your skills, your personal growth, and your life) are the last priority because the work always comes first. Whether you’re a brand associate, new brand director, or somewhere in between, this is the show for you. We’re going to cover the three things you need to be successful: the science and art of brand management, elevating your leadership, and work-life balance.***Hey, I’m Saxon and your career development and work-life balance are at the top of my priority list.***My mission is to empower and equip you to take your career and your quality of life to the next level.I have experienced some amazing career highs: Helped grow a mega brand by $1.4B (yes, with a B!) as a brand director, strategist and marketer. Led multi-million dollar product launches across major retail and e-comm channels. Oversaw $50M+ advertising campaigns and events with celebrities. Quoted in leading publications like Adweek. All while happily married to my college sweetheart and bringing three amazing kids into the world.Hear me now: IT’S POSSIBLE TO HAVE A THRIVING, SUCCESSFUL CAREER IN BRAND MANAGEMENT AND CREATE A LIFE YOU LOVE. I teach brand marketers just like you how to level up your skills (at work AND at home) so you can go further and faster. So if you are ready to accelerate your personal and professional growth then this is the place for you. Grab your favorite beverage brand, put on your best zoom attire (but leave on your slippers...I won't tell!), and let’s get learning.Let’s work together!!! -＞ [email protected]Join Podchaser to...
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