What’s the first question most people ask when they’re introduced to you? Whether you’re at a networking event or social gathering, the first question out of most people’s mouths is, “What do you do?” When that happens, do you stutter, struggle, or stumble through your answer? Do people seem to smile and engage with your response, or is there an awkward pause or a canned response like, “Oh, that’s interesting.”

Having a memorable and favorable personal brand empowers us to introduce ourselves with confidence and quickly engage with new people. We’re able to easily write website copy and marketing emails, because we know exactly who our audience is and how we serve them.  We know which opportunities to snatch up and which to pass on, without regrets or FOMO.

So let me ask you, how confident are you in your personal brand?

In this episode, I share the fundamentals of a personal brand and how you can begin to identify yours. If you’re listening at home, grab a paper and pen for this one as we’ll be doing some real-time brand exploration. If you’re in the car or out walking the dog, you can still think about these various brand elements and what makes you unique, but you may need to listen to this one again with a pen close at hand.

If you know that your brand is lacking and you want a step-by-step guide to identifying, creating, and establishing your personal brand, then I recommend signing up for the Personal Brand Master Class. This self-guided course walks you through the 7 steps of launching a memorable and favorable personal brand, and includes both video trainings and a copy of the Personal Brand Workbook. Visit https://courses.brandingoutsidethebox.com/personal-branding-master-class to get started. As a podcast listener, you can take 15% off your registration by using coupon code PODCAST.