0:00

Hey Brian Wright Show Nation , welcome inside

0:02

the broadcast booth through another edition of the Brian Wright Show

0:04

. Hope everyone is doing great out there . Hope your February

0:06

is rolling along . Your 2024

0:09

here in Q1 is doing great

0:11

. Good one for you . Today Going to be talking about

0:13

the difference between motivation and discipline

0:15

, the four psychological stages of focus . Just

0:18

getting back , if you listened to the prior episode , the prior

0:20

podcast , I talked about this just getting back from

0:23

an event in Denver and

0:26

I talked about what I'm going to be talking about today

0:28

in more brief fashion . It was one

0:30

of my slides up there , just

0:32

talking about motivation , talking about

0:34

discipline and talking about these key four

0:36

psychological stages of focus that

0:38

I'm going to be talking about today . Now , the beauty

0:41

of today regardless of who you are

0:43

out there , you could be a business owner out there . This

0:45

is going to help you . Somebody that just wants to get more

0:47

out of your life employs maybe your career . You're

0:49

looking to make more money , advance

0:51

up the ranks , get promotions , more recognition , whatever it

0:54

may be . What I'm going to be talking about today

0:56

absolutely applies to all the above

0:58

. It's going to help you grow your business

1:00

and , again , what we teach on here is how you can

1:02

grow your business and reduce

1:04

the chaos , the stress and the ad expense

1:06

that a lot of times it takes

1:09

to grow your business . We all have been in that situation

1:11

where maybe we're growing but everything

1:13

is mass chaos , it's stressful

1:16

and it kind of can take away from the fun

1:18

of growing . Oh , we've been in situations where we're

1:20

not growing the business and it's still stressful

1:22

. Obviously , the first one would be better , but

1:25

I'm a big believer in the businesses we work

1:27

with and the customers I have that trust me

1:29

as their business and life coach . It's all

1:31

about reducing the chaos in our lives

1:33

, our careers and our businesses while

1:36

growing , while growing in

1:38

your life and while growing employs

1:40

in your career , while growing business

1:43

owners , entrepreneurs out there in your business . And

1:45

we're going to give you some really cool stuff today to

1:47

go back and thrive . Looking for a great one

1:49

today . Before we get started , let's fire

1:52

up the music .

1:55

Welcome to the Brian Wright audio experience , a

1:58

podcast dedicated to helping entrepreneurs

2:00

grow their business , make more money

2:02

and successfully navigate through the chaos

2:04

of life , All while working

2:07

, spending and stressing less . And

2:10

now your host . He's a husband , a

2:12

father of two , an international business

2:14

and life coach , and a trusted motivational

2:17

speaker for some of the most respected

2:19

companies in the world , such as Invisalign

2:21

and many others . Brian Wright

2:23

, hey , everybody , welcome in .

2:26

If you're watching over on our YouTube station , hey there

2:28

, and everybody out there , the YouTube station's

2:30

new . So , as I do this podcast today , it's

2:32

new and make sure to go out and subscribe

2:35

to the Brian Wright show on YouTube , and

2:38

I do video all these , so you're more than welcome to

2:40

watch it , and a lot of these , I think

2:42

are great to play with you and your team . So

2:44

now watch them together , take notes , do

2:46

some team building activities , role

2:48

play some of the things that we talk about on here . You

2:51

know a big key to that is

2:53

missing and there'll be plenty of podcasts about

2:55

this throughout the years . But a big key

2:57

that is missing to many of your training programs

3:00

out there is practice . You know I love people that

3:02

go to events and they take notes and they go back

3:04

, or you know they listen to me on this podcast

3:06

. They go back and you think these ideas are going to be implemented

3:09

without role plays and it's not possible . That

3:12

is the key to becoming

3:14

famous inside your doors is practicing

3:17

things , putting your employees in difficult

3:19

situations , making sure they can role play

3:21

their way through really every given

3:23

scenario they're ever going to be placed in via

3:26

any consumer action they may be dealing with

3:28

. So make sure to role play . I am

3:30

. I just listened to

3:32

our podcast intro and

3:35

we're in the process of redoing it , and

3:37

I listened to it because

3:40

it makes me laugh , because one

3:42

of the things that says I'm a trusted motivational speaker

3:44

for Align Technology

3:46

, the makers of Invisalign and

3:49

other companies as well , and it makes me chuckle

3:51

because today what I'm going to be talking about is

3:54

around motivation and how it's

3:56

bull crap . Motivation . Everybody

3:59

is a noun . Motivation

4:01

is not something you do . Motivation

4:03

only lasts . The reality of the situation

4:06

is you're never gonna feel motivated to do

4:08

a lot of the things that you just simply do not like to

4:10

do . So I had a

4:12

and this was relatively frequent

4:14

at events 11

4:16

audience member come up that has

4:18

listened to my other podcast for years the new patient

4:21

group podcast and or

4:23

this one or just followed me for years

4:25

and see me on stage and inevitably

4:27

I consistently get probably into the best motivational

4:30

speaker I've ever seen and

4:32

I know all the big names the Tony Robbins , the

4:34

Simon C , all the big names . You

4:36

trump them all and keep up

4:38

the fight , keep up getting the organic

4:40

word out . We'll do our best to spread it and

4:43

I , of course , tell anybody that comes up

4:45

and says that thank you , like that means if

4:47

this is the first podcast you've listened to , all

4:51

of you keep me going every day

4:53

. Every voice or

4:55

, excuse me , every ear out there that

4:57

is listening to my voice . It's

5:00

so motivating to keep putting out content

5:02

and knowing that we are having such an impact

5:04

on your lives , your careers and your businesses

5:07

. And but I tell everybody

5:09

the point of me bringing that up and I

5:11

tell everybody that tells me that is look , you know , I appreciate

5:14

it , but the reality is motivations

5:16

crap . I am not a motivational speaker

5:18

again , because that's not something

5:20

you do . All right , motivation is a

5:22

noun and it will always go away

5:24

, and that is why you know athletes

5:26

. They have coaches . That's

5:29

why the majority of billionaires have coaches

5:31

, and it's always amazed me how the

5:34

brightest , best entrepreneurs

5:36

in the world have coaches , yet

5:39

the majority of business owners out there in

5:41

any industry don't . It's so backwards

5:43

and there's such a misconception that coaches

5:46

meaning that it's like I already know how to do that . Well

5:48

, yeah , most of the stuff , and with

5:50

professional athletes as an example , most

5:53

of them know already . The point of

5:55

the coach is to ensure that it's repetitively

5:58

trained on and people are held

6:00

accountable to doing what we really all

6:02

know that we need to do , but very few of

6:04

us will commit to doing it . And that

6:06

really goes back to the whole issue

6:08

with motivation to begin with is

6:11

we all know that

6:13

we should work out every day . We all know

6:15

that we should eat well . We all know

6:17

that we should take good care of ourselves . We

6:19

all know that we should be good leaders to our employees

6:22

. We all know that a culture or

6:24

at least you should know is that your core culture

6:27

inside your organization is always the first

6:29

and foremost marketing investment you should make

6:31

, and it should be ongoing , because

6:33

nothing else you're gonna do . Paper clicks

6:35

any ad . You will never maximize your success

6:38

unless your internal culture is

6:41

around the things that we talk about on here . But

6:43

the reality all those things and more is

6:45

that the majority of humans don't do

6:47

it . And the majority of humans don't

6:50

do it because they lose motivation , and

6:52

we can all relate . You go to an event . You

6:54

see a bunch of great speakers . The speakers

6:56

kick ass . They get you all excited . You

6:59

have a thousand notes . You're like we're really gonna

7:01

do this , and then you get back to your business

7:03

or employees . Maybe you hear a life coach

7:05

on their career coach . Yeah , I'm

7:07

gonna change my ways and offer more value

7:10

to the business and we'll work up the ranks . We

7:12

get back and it may last a day

7:14

, five days , five weeks , whatever

7:17

it may be , and then it all just putters out

7:19

and the majority of you out there . The reality

7:21

is , when you come back , you putter out right away

7:23

because it's such mass chaos in your business . You're

7:25

the chief everything officer . You

7:28

don't have things set up in a way that

7:30

you can work on the business . A lot

7:32

of business owners and their employees are stuck inside

7:35

the business every day . It's

7:37

one of the things over on the new patient group podcast in the orthodontic

7:39

space we talk so much is these practices

7:42

. They open their doors at eight . They close their doors at six

7:44

. They see patients every minute of every day , so

7:47

they have absolutely zero time to focus

7:49

on themselves in their own business because they're stuck

7:51

inside their practice all day seeing

7:53

patients . And so many of you are just

7:56

like that . Restaurants plush , like you , are so obsessed

7:58

with seeing customers

8:00

that you lose the whole vision

8:02

of . We have to have time ourselves

8:05

to work on our playbook , to do

8:07

things together social media content

8:09

, all that stuff and

8:11

that is really the biggest difference between

8:14

motivation and discipline

8:16

, and I'm gonna be talking about that as it relates

8:18

to these four psychological stages of focus

8:20

today . Discipline

8:22

is having the ability and

8:25

having the mindset to make intentional decisions

8:27

, to inevitably control

8:29

, and being great at what you can control excuse

8:33

me , being great at the things you can control and

8:36

focusing on those . And

8:39

I'm gonna give you some examples here as we

8:41

go through these four stages . So you can imagine

8:43

a cross and a piece of paper , a

8:46

plus sign , wherever you wanna call it and

8:49

an upper right hand corner of that cross

8:51

. You would see something that

8:54

is called focus with a

8:56

purpose and a

8:58

lot of people see that . And you hear so many

9:01

speakers and so many things out there say you've

9:03

gotta be focused , you gotta be focused , you gotta be focused

9:05

. And while that's true , there's a farce

9:07

to a lot of it , because , again , what

9:10

psychology talks about in this four quadrant

9:12

is not necessarily being focused on

9:15

one or two things or narrowing your

9:17

focus . Those things are very important , but that

9:19

is not what the psychology teaches . The

9:22

psychology teaches focusing with a purpose

9:24

. What that is is having

9:26

the discipline to focus

9:29

on the things that you can control , having

9:31

the discipline of

9:33

being consistent , having

9:36

the discipline of being repetitive

9:39

, having the discipline

9:41

to make the intentional choice to wake up in the

9:43

morning and do 20 pushups to get

9:45

started in your workout routine . Now

9:48

, so many of you out there and

9:50

this is funny because it's not funny , but

9:52

it'll relate as I go through these quadrants so

9:54

many people out there , what do we do ? And this is called the deep dive

9:56

effect . They do a podcast about it . We talk a lot

9:58

about it on stage and with our customers

10:01

. The deep dive effect is this

10:03

overload , basically information overload . You

10:05

seek out so much information that

10:07

now you can't even make a decision , and

10:09

I see this with people who wanna get in shape and lose

10:11

weight all the time . Right , should

10:14

I eat all meat ? Should I go vegan ? Should

10:16

I go a combination of both , which

10:18

I do ? Weight watchers Should I do this ? Should I lift

10:20

heavy ? Should I lift light ? And you just six

10:23

months goes by and I'm sure many of you out there

10:25

can relate to this is that you end up not doing anything

10:27

when all you have to do is get your ass on the floor and

10:29

do 20 pushups in the morning before

10:31

you went and ate breakfast , and then at lunch

10:33

do 10 pushups and then do 10

10:36

at night , and then the next day do 21 , 11

10:38

, 11 . And you're off and running

10:40

while you're studying all these other

10:42

things . But that's not the way humans work . So

10:45

focusing with a purpose has nothing

10:47

to do with motivation . Like I said , motivation

10:50

is crap , it's a noun , it's

10:52

not something you do . Discipline is a verb

10:54

and it is something that you can

10:56

actually do , and

10:59

so many of you out there . You know humans are

11:01

not the best decision makers oftentimes

11:04

. But this focus with the purpose

11:06

is hard because if you look right under

11:08

focus with the purpose and that plus sign or that

11:10

cross is

11:13

distraction and

11:16

we as a society are . We've

11:19

never been this distracted . You know , according

11:21

to Forbes and this is just a amazing

11:23

stat and if you really think about

11:26

it it's so easy to understand

11:28

but it's kind of mind boggling when you

11:30

first hear it is that the average

11:32

human sees more than 10,000

11:34

marketing messages on any given day

11:37

, and you can see how many times you

11:39

pick up your phone and put your phone down , how many times

11:41

you're searching on your phone , drive into

11:43

work with the billboards , radio ads

11:46

. The list goes on and

11:48

on and on and

11:50

through this distraction . It causes

11:53

us to make bad decisions

11:56

, causes us to lose motivation

11:58

Right , we see this all

12:00

the time with business owners is like you really

12:02

want to . You know , hunker down , train your

12:05

employees on hospitality

12:07

, verbiage , presentation , and

12:10

really hunker down on that , because you can control

12:12

that . You can't control the final outcome , but

12:15

what happens is that you know

12:17

that you see a paper click ad sent to you

12:19

in your email . When you open it up in the morning

12:22

, you see a TV commercial

12:24

advertising something you know . I like the way

12:26

they do that . Maybe I should . And

12:28

you have all of these distractions employees . The

12:30

same way , it's like I'm going to change

12:33

my ways to offer more value to the business . So when

12:35

I go to my leadership team and I ask for a raise

12:37

, they're more likely to give it Right

12:39

. And if I don't get it , I'm going to ask why and

12:41

what can I do to get it the next time . I ask If

12:44

that's your intention , great , but

12:46

if that is something that you have to change

12:49

your ways , you're only going to stay motivated to do

12:51

that for so long . And then this

12:53

distraction comes , where you

12:55

know you can't pay a bill one month and

12:57

you just try to hurry up and you

12:59

try to make things happen , to get your promotion

13:01

or your raise faster and faster , and we , as humans

13:03

, we make very irrational decisions . Very

13:06

irrational decisions . Which is

13:09

part of being distracted is

13:11

is we make decisions

13:14

based on tomorrow rather than two

13:16

or three years from now . And

13:18

this is becoming , you know , the more instant gratification

13:21

that happens to society

13:23

, the more difficult it is to

13:25

focus with a purpose . And it goes

13:27

back to the focus with the purpose , according to

13:30

psychology , has nothing to do with what you

13:32

are focusing on , but more the discipline

13:34

to remain

13:36

engaged with the things that you can control

13:39

. Self-education out

13:41

there , everybody you

13:43

know a degree makes you a living

13:45

. Self-education makes you rich . I

13:48

see it with so many entrepreneurs . You know

13:50

whether they are stuck in their ways or they automatically

13:52

think their product is the best and they think that's enough

13:54

. Whatever it may be , the self-education part

13:56

you know is reading , is

13:59

is watching YouTube videos

14:01

, is listening to podcasts like this and being

14:03

obsessed with self-learning over

14:06

the other people . Employees out there

14:08

, same way , if you want to add more value , maximize

14:11

the money you're going to make in life . Instead of watching TV

14:13

at night , read a book and see these are

14:15

decisions that you can control . Right

14:18

now you may be motivated if you hear me talk

14:21

to go do that for a while , but that motivation

14:23

is going to go in the toilet . It's guaranteed . And

14:25

, again , depending on what type of human you are , it could

14:27

go in the toilet tomorrow or it could go in the

14:29

toilet in six months , whatever it may be , maybe

14:31

even longer if you're lucky . But

14:34

having a purposeful focus around

14:37

self-learning is intentional

14:39

decision making that

14:42

utilizes discipline to do

14:44

the things that are going to advance you forward

14:47

and can control

14:49

what you can control . You

14:51

can't control the raise employees , but

14:53

you can control the things around

14:56

self-improvement , self-education , the

14:58

decisions you make , the focus you have

15:00

. You can control those things not easy

15:03

, but that you have control over . If

15:05

you want to lose weight , the same way , you have no

15:07

control over the weight scale . Zero

15:10

Right , but a slow

15:12

metabolism is not the reason you

15:14

can't lose weight . It's the decisions

15:16

you are making and the discipline

15:19

that you do or do not have

15:21

around the things that you can control . How much

15:23

are you working out ? What are you putting in your body

15:25

Tracking those things ? How

15:29

much time are you spending walking in the morning , tracking

15:32

those things right , analyzing

15:34

those things , because if you do have a slow metabolism

15:36

, it's going to take you longer and it may take a

15:38

little bit more effort . But a slow metabolism

15:40

is not the reason you can't get in shape , just

15:42

like a down economy is not the reason your business

15:44

is down . As I said before , all a down economy

15:47

does is tell you your weaknesses

15:49

, because they're amplified when people don't have as

15:51

much money to spend . Those weaknesses

15:53

exist whenever people

15:55

have money to spend . You just don't

15:58

have to be as good as a business

16:00

to make the same amount of money as you do whenever

16:02

the down economy happens . But

16:07

this is all these decisions allowing conditions

16:10

to inevitably

16:12

determine the story that you are telling yourself

16:14

I'm overweight because of a slow metabolism . I'm

16:16

not making as much money as the next guy because I didn't

16:19

get to go to college . My business

16:21

isn't growing because of another

16:23

shop that opened up down the street . Our

16:25

business isn't making money because of the down economy

16:28

. You see how that happens . You see how

16:30

those people , you see how that story

16:32

that you're telling yourself is creating

16:35

the condition . That , then , is

16:37

the reason that you are not successful

16:39

. Meanwhile , there are people in those exact

16:41

same conditions that

16:43

kick ass . Because leaders

16:46

anticipate , losers react . It's just that

16:48

simple . If you take a down economy , 68%

16:51

of Fortune 1000

16:53

companies 68%

16:56

of Fortune 1000 companies

16:58

were created in

17:00

a recession or

17:02

the Great Depression because

17:05

those leaders looked

17:07

at the condition as an opportunity

17:09

to really create something special

17:11

. While the majority of people looked at the condition as

17:14

a reason to blame their failures

17:16

, the leaders anticipated

17:19

it and used it to their unique advantage . All

17:23

the conditions out there , if you look at them differently than

17:25

everybody else , it is a way to create a very unique

17:27

advantage over other people . These

17:32

distractions lead

17:35

to indecision Indecision

17:38

. Everybody is the enemy of

17:40

progress period . There

17:44

has never been ever

17:47

in the history of

17:50

this world a

17:52

fast , successful , growing

17:54

company that had slow

17:56

decision makers leading the organization

17:59

so many of you out

18:01

there . So over in the orthodontic space , one of the things I

18:03

teach is how the clinical brain of these business

18:05

owners gets in the way of their entrepreneur

18:08

success . What I mean by that ? When you go

18:10

into a doctor any

18:12

type of doctor you of course want

18:14

them obsessed with giving

18:16

you great results , but

18:18

a lot of times , from an orthodontic standpoint , they're

18:20

basically a form of an engineer when they're

18:22

moving teeth and they're specializing in that

18:25

, a lot of times they get in their head

18:27

on how perfect they want that to

18:29

be maybe even more perfect than

18:31

you even care about but

18:33

because they want it so perfect whenever

18:35

they go to grow their business , they

18:38

try to apply that same mindset

18:40

, and my message to them is the same

18:42

way with all of you is that your business

18:44

will never be perfect , and the quicker

18:46

you're willing to fuck things up , the faster

18:49

you're going to learn from them , correct

18:51

them and keep it then going with

18:54

more smooth sailing . And then more issues come

18:56

up . You fix those and you keep improving

18:58

it over the course of time . Meanwhile , the other

19:00

guy or girl is trying

19:02

to perfect it before they even launch it , and that's the

19:04

trick of it all is . The reality is is that you

19:07

could wait 15 years to try to make it perfect

19:09

, but if you launch it , you're still going to mess it up . So

19:12

the quicker you make decisions , the

19:14

faster you make decisions , the

19:17

more you're okay with screwing

19:19

up , the better

19:21

, because you will fix the screw

19:23

ups before the next person has

19:25

even decided to move forward with anything

19:27

, and that is how you always

19:29

stay ahead , amongst many other reasons , of course

19:31

, you

19:35

sitting around and taking six months to make

19:37

a decision is the worst thing you can

19:39

do . One of the biggest traits

19:41

, best traits , of very , very successful

19:43

entrepreneurs is doing it the opposite of corporations

19:45

. You know , a lot of times corporations want to run pilots

19:48

and they want to test it , blah , blah . A lot of them

19:50

are just screw it . I like the idea . Let's

19:52

roll with it . Let's find a company or two that can

19:54

help us with it . Let's roll and they go as

19:56

fast as they possibly can . Now , there are going

19:58

to be some screw ups , without , of course , there's going to be , but

20:01

it will always be better than being

20:03

indecisive and sitting around doing nothing

20:06

. And

20:08

, like I said , there has never been a fast

20:10

, successful , growing company with

20:13

slow decision makers amongst the leadership team

20:15

. Make quick , fast

20:17

decisions , which

20:19

is hard again , because we're distracted

20:22

and we're searching

20:24

for all this information and

20:26

we've got this company telling us this , another company

20:28

telling us this . You know , my message to all

20:30

of you is stop your fricking advertising

20:33

. Reinvest it into your customer

20:35

, reinvest it inside your doors and

20:38

then , if you want to go out and do advertising , you're going to triple

20:41

your return or find out . You know

20:43

what . I don't even need this . My customers

20:45

or my sales force are getting referrals like crazy

20:47

. The referrals are always a better customer than you

20:49

know . Random Joe search around online that clicks

20:51

a pay-per-click ad . I can charge

20:53

more for referrals than I can some

20:55

random Joe on the internet that doesn't even have any relationship

20:58

with me , etc . Etc . Etc . Is

21:00

it a slower burn ? Yeah , it's a slower

21:02

burn . All advertising

21:05

is the band aid to the wound . If you have

21:07

to do advertising , it is a red flag

21:09

that your organic digital marketing

21:11

presence , your culture and how

21:13

you train your team inside your doors is

21:17

leaky . You

21:20

got to move fast . Now

21:22

we've got focus with the purpose

21:24

in the upper right hand corner , right below it , distraction

21:27

. And then we have indecision

21:29

. And when we're indecisive

21:32

, this everybody is what

21:34

causes a lot of your anxiety , a lot

21:37

of your fear . I

21:39

can't wait to go into some podcasts

21:41

around . You know fears . You

21:44

know what's keeping us from achieving our

21:46

desires and our goals or surpassing them

21:48

, and a lot

21:50

of times it's fear . You know , inevitably

21:52

, our lives , careers and

21:54

our businesses . You know it

21:56

sits right in between the greatest

21:59

desires and goals we have that we're trying

22:01

to achieve and the fears

22:03

and weaknesses that are keeping us from achieving

22:05

them , and the more

22:07

you're willing to face those fears , attack

22:10

them , right . If you're scared to put your face

22:12

in a video and

22:14

you want to build a YouTube station and get your voice

22:16

out there on Instagram and Facebook and TikTok

22:18

, etc . The

22:20

best thing you can do to get over that

22:23

fear is , right now stick a camera

22:25

in front of your face and go look like a

22:27

goofball and obviously I'm kidding on

22:29

that part , but that's the big reason why a lot of people

22:31

don't do it , right , but you're the only one that gives

22:33

a damn right . There's two rules

22:35

on videos you can't be drunk and you

22:37

can't be naked , right , you can't . You got

22:39

to be sober , you got to wear clothes on the video . Other

22:42

than that , there are no bad videos . I

22:44

mean 800 videos ago , when we

22:46

did it on our new patient group station

22:48

. I look at that and I'm like , oh my god , I

22:50

look like an idiot , but nobody else thinks

22:53

that . And then , over the time , they keep

22:55

getting better and better and better and better . Why ? Because

22:57

you just jumped in , you weren't indecisive , and the longer

22:59

you sit and you think , the more

23:01

this anxiety builds , the more the

23:03

doubt builds , the more the fear

23:06

of failure builds , and

23:09

you can't have that . You

23:12

cannot be an indecisive leader and

23:14

expect to be a successful company

23:16

. That is fast-growing period . Now

23:21

, what indecision inevitably leads

23:23

to ? Now we're up in the upper left-hand quadrant

23:26

of this cross , of this plus sign

23:28

, and it leads to

23:30

being detached , which

23:32

is the single

23:34

worst place any of us can

23:38

be in our lives , our

23:40

careers and business owners out

23:43

there , our businesses . Earlier

23:45

I was talking about how do you finish sentences

23:47

right , we

23:49

failed because of the down economy . We lost

23:51

because of the umpire . You know we lost the

23:53

game in baseball because of the umpire , this

23:56

outward blame . You

23:59

know a guy down the street opened up a shop for

24:01

me that's , you know , is

24:03

a cheaper price . That's why our numbers are down

24:05

. So many of you out there

24:07

talk about , talk

24:09

about things like that . You're

24:11

building this false story that

24:13

inevitably creates

24:16

your story . And

24:18

when we're detached from our lives too , like I said

24:20

earlier , you know I'm not losing weight because I have a slow

24:22

metabolism . I am

24:24

not making the money I want because I didn't get

24:26

to go to college . Meanwhile , 75%

24:29

of billionaires didn't go to college or

24:31

they dropped out . So if that's

24:34

the case , why are you using education

24:36

as a reason you're not succeeding ? You're

24:38

not succeeding because you're not self-educating

24:41

. You're not using the discipline

24:43

that psychology talks about with the

24:46

purposeful focus . That

24:48

is the reason that these conditions

24:50

are kicking your ass . Meanwhile , other people are thriving

24:53

in the same conditions . I've studied people for so

24:55

long and one of the things that

24:57

I love looking at is you know why are

24:59

some people ? You know they're handed

25:01

everything . They grow up with money

25:03

? On the surface they

25:06

look like they have everything . You would give anything to

25:08

be them and they end up in rehab

25:10

. Meanwhile , the people

25:12

you know that grew up with

25:14

nothing at all Poor

25:16

, abused , couldn't

25:19

go to college , you know

25:21

, dropped out of high school , had a kid

25:23

when they were 15 , whatever it may

25:25

be grow up and somehow be some of the most influential

25:28

leaders in our entire world . You

25:30

look at that and you go how is that possible ? Well , it's possible

25:32

because of the decisions that

25:35

people are making that

25:37

either drive them into a condition that's good

25:39

or bad , or , if you're thrown into a

25:41

condition like unloving parents . Obviously

25:43

that's not something that you made the decision and you're

25:46

thrown into , but that's a condition you're thrown into . Decisions

25:48

will get you out of it . Being

25:56

detached in our lives , career and businesses really

25:59

inevitably is telling

26:01

ourselves a false story rather than looking

26:03

in the mirror and saying I'm the only

26:05

one that can help me . This is why these

26:08

political hacks out there that love

26:10

to tell you that Joe needs to be taxed higher

26:12

because that's somehow going to help you . How

26:14

can you fall for this shit , when

26:16

these politicians are all living in mansions

26:18

and yet they make $100,000

26:21

a year ? The tax dollars go to them

26:23

? Nobody

26:26

ever that's being taxed higher . That

26:28

has never helped anybody , ever in

26:30

the history of this country , improve their life

26:33

, improve their career , improve their business . It's

26:35

a false narrative . It's this

26:37

somebody else has to be punished in order for

26:39

me to succeed . You know they got this

26:41

, I didn't . It's all bullshit . Stop

26:44

it . The story

26:47

has to be look , we aren't growing . It

26:49

was a down economy . But I want to

26:51

learn from this . I want to say how

26:53

can we do things differently ? How can we organically

26:56

produce content in our digital marketing ? What

26:58

can I do as a leader to create a better customer

27:01

obsessed employee obsessed culture ? What

27:03

can I do to train my team in a unique

27:05

way to enhance their verbiage skills , to place

27:07

more value on what we offer , because

27:09

that's what you have to do if you want to charge a higher

27:11

price , especially when people do not have the money

27:14

in a down economy . You know

27:16

how can we do this to where , when the economy

27:18

turns this shit again , that

27:20

we will be okay . That's

27:25

the story you've got to tell yourself . Hey , somebody

27:28

opened up down the street . You know what

27:30

? I Shouldn't matter

27:32

, because if we're always assuming

27:34

anybody could open up next to us

27:36

anytime , we're always improving our skill

27:38

sets at what we do to make sure when that

27:40

happens we're gonna be just fine . But

27:43

see , so many of you out there do not do it . And that is

27:45

psychology . From a purposeful

27:47

focus . It's

27:49

again having the discipline to

27:52

make the decisions . They're

27:56

going to help you thrive

27:58

. Making the decision

28:01

to be badass at the things

28:03

you can control . Having

28:06

the discipline to focus

28:08

on the things that you can control . Having

28:12

the discipline to tell yourself

28:14

the right story , to where you

28:16

look in the mirror and you say I need

28:18

to get better In order for when this happens again

28:20

, I'm gonna thrive rather

28:23

than go down . Now

28:26

, of course , there's lots of focus . Talk

28:28

around . You can't focus on 20 things at

28:30

once , and of course , that's a big part of what we teach

28:32

is narrowing the focus . But

28:35

narrowing the focus is not the

28:37

four quadrant system

28:39

of psychology . Psychology

28:42

system is again a purposeful

28:45

focus and that talks

28:47

about having the discipline to

28:50

make the right decisions , the discipline

28:53

To focus

28:55

on what you can control and being

28:58

great at it . If

29:01

you're distracted out there everybody it will

29:03

lead to indecision . And you know if you're

29:05

the person listening , if you are indecisive

29:07

, because

29:09

whether we're indecisive in life , our career , our businesses

29:12

, it is not the way to do it . We have to make quick

29:14

, quick decisions

29:17

In order

29:19

to make sure our vision is always

29:21

being pushed forward

29:23

. When

29:26

you're indecisive , you're detached . Don't

29:28

let that be you . Motivation

29:32

is crap . It

29:34

will never last , no matter what anybody

29:37

tells you . And , like I said

29:39

, when people come and say you're the best I've ever seen , I

29:41

say thank you . But guess what ? You're gonna forget what

29:43

I said in five minutes . What you have

29:45

to remember about what I say is you've

29:47

got to go back and you've got to keep the discipline

29:50

of doing 20 push-ups every morning . You've

29:53

got to keep the discipline of doing 10 push-ups

29:55

at lunch , 10 push-ups before

29:57

you go to bed , and you need to do that every

29:59

single day and Then

30:02

, after a week , add one

30:04

or two push-ups to each one of those sets

30:06

and do it every single day . And

30:09

, yes , you can be studying online . You know a longer

30:11

term plan , but that's your short-term plan . To start

30:13

working out . Don't look at the weight scale . Go

30:16

by how you feel . Go by

30:18

how your clothes fit , track your calories

30:20

, track your time Spent working out . Be

30:23

disciplined . That making the decision

30:26

to control what you can control . That

30:29

is all about the four stages of psychological

30:32

focus . I hope you enjoy

30:34

today , everybody . Go back and do this . Stay

30:37

focused , make an intentional decision

30:40

to be disciplined around

30:42

the things that you can control . It will absolutely

30:45

make a huge impact for the positive

30:47

in your life , your business and your career

30:49

. Make sure to spread the word about

30:51

the Brian Wright show . We're looking for as many organic

30:53

listens as we can . We are

30:55

in the thousands on the downloads now

30:58

and we just started this podcast . So , again

31:00

, I am so pumped Because

31:02

this voice that you hear back here , this is

31:04

for the new economy , this is for the future

31:07

and it's how to implement the future now

31:09

. And there's other people , no other voice like

31:11

this , and we're gonna rock this

31:13

. So we're gonna keep doing it and I thank all of you

31:16

for giving me the motivation to keep this rolling

31:18

. Hope you're enjoying it . If you want to watch on

31:20

YouTube , subscribe there . Make sure to hit the

31:22

thumbs up button , give us some comments

31:24

so we can create some chatter and five-star

31:27

review this on whatever Podcasts you're watching it

31:29

. Spread the word until next time , everybody

31:31

. We'll talk to you soon . Bye , bye , bye .