What if your next customer isn’t starting on Google… but on social?

In today’s Monday Marketing + Mindset episode, I’m diving into one of the biggest shifts happening right now: social-first search. With new data showing that people are moving across 11+ platforms before making a decision, it’s clear that the way we show up online matters more than ever.

I break down what this means for your marketing, from the rise of short-form video and platforms like Reddit, to how SEO, PR, and social content all need to work together (not separately). If you’ve been treating social like a standalone task, this episode will shift your perspective.

Today's mindset tip is a new concept that really stuck with me: the cost of inaction. Instead of just asking “what if it works?”… what if you actually calculated what happens if you don’t take action?

It’s a simple but powerful reframe that might just change how you approach your next move.

✨ In this episode, I cover:

• Why social is becoming the new search engine
• What 11+ touchpoints means for your marketing strategy
• How to make your content more discoverable (without doing more)
• The “cost of inaction” mindset shift and how to apply it

If you’ve been waiting for the “right time” to show up, consider this your nudge.

🎧 Tune in and let’s build momentum.

Read the entire article here: https://neilpatel.com/blog/social-first-ranking-strategies

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