“This is not slow moving. This is fast moving. Consumers can change preference quite quickly… we always talk about the bright shiny new toys… we try to give consumers something exciting to look at.”

David Worth is the co-founder of Go Natural. Over 25 years, David and his family has grown Go Natural into a significant FMCG business with an enviable distribution network. Go Natural uses high quality, natural ingredients and supports local farmers wherever possible. It’s this very approach that resonates with today’s consumers in the fiercely competitive snack bar category. David discusses the key questions every CEO must answer to grow such a thriving business.

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