In this episode, Amit Khanna, senior vice president and general manager of Salesforce’s Health & Life Sciences division, and host Dr. Bob Kaiser delve into the fascinating transformation happening within the healthcare industry, driven by the integration of Customer Relationship Management (CRM) systems. The episode explores how CRM technology, originally designed for business-client interactions, is being leveraged to "consumerize" the healthcare system, ultimately benefiting both patients and healthcare providers.