Bruce Davis is the co-founder and joint Managing Director of Abundance Investment, a P2P platform for sustainable investments that has already raised over £85 million for various environmental and social businesses.

Bruce is also an Ethnographer. I must admit that was new term for me. He’s applied these skills to great effect in his career, we’ll delve into  this fascinating subject in the podcast.

Bruce was also part of the innovation team at egg that created the egg credit card and more recently worked at Zopa the first P2P lending platform that was started in 2005.

Bruce has also applied his broad business skills to create a number of different drinks brands including the monkey shoulder whiskey brand.

I hope you enjoy the conversation as much as I did.